O IMPACTO DO PERSONAL BRANDING NA TOMADA DE DECISÃO DO CONSUMIDOR EM TURISMO – O CASO DA MADEIRA

Detalhes bibliográficos
Autor(a) principal: Miranda, Sónia Maria Rodrigues Barbosa
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/11110/1524
Resumo: Title: The impact of the personal brand on consumer decision on tourism - the case of Madeira The tourism sector has grown exponentially in Europe and Portugal due to the polítical instability that has been felt in some tourist destinations in the last few years. According to the indicators of the World Tourism Organization, by the end of 2017 the number of visitors would exceed 21 million, a number higher than the year 2016 that presented a total of 19.1 million visits. Madeira is a mature destination and one of the regions with the highest tourist demand at national level, with tourism being responsible for about 15% of employment at regional level and considered as the main engine of the region's economy. The entity responsible for promoting tourism in the region in charge of the Madeira Promotion Association, through the elaboration of several strategies that aim to associate the wooden image with a positive image of the destination. Through the adjusted methodology we will try to understand the image that the tourists have of Madeira, and can serve as a basis for future techniques of image management Madeira. The objective of this study is to understand the impact of the personal brand on the image of a tourist destination, using as a case study the Madeira destination. An empirical study was carried out through questionnaires applied to 142 tourists in various places of the island in Madeira. A set of hypotheses was elaborated that later were verified and validated.From the obtained results it can be concluded that the personal brand influences the behavior of the consumer in relation to the purchase of a tourist destination, just as the personal brand influences the image of a tourist destination. The bet on the authenticity of destinations can be an important factor to be taken into account by the entities responsible for promoting tourism in the destinations, wih the finality to provide tourists authenticity, and unique experiences that differentiate them from the other tourist destinations
id RCAP_633ef99b8a8422e9ba74d6517e91772d
oai_identifier_str oai:ciencipca.ipca.pt:11110/1524
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling O IMPACTO DO PERSONAL BRANDING NA TOMADA DE DECISÃO DO CONSUMIDOR EM TURISMO – O CASO DA MADEIRAMarcamarca pessoalimagem destinoMadeiraTitle: The impact of the personal brand on consumer decision on tourism - the case of Madeira The tourism sector has grown exponentially in Europe and Portugal due to the polítical instability that has been felt in some tourist destinations in the last few years. According to the indicators of the World Tourism Organization, by the end of 2017 the number of visitors would exceed 21 million, a number higher than the year 2016 that presented a total of 19.1 million visits. Madeira is a mature destination and one of the regions with the highest tourist demand at national level, with tourism being responsible for about 15% of employment at regional level and considered as the main engine of the region's economy. The entity responsible for promoting tourism in the region in charge of the Madeira Promotion Association, through the elaboration of several strategies that aim to associate the wooden image with a positive image of the destination. Through the adjusted methodology we will try to understand the image that the tourists have of Madeira, and can serve as a basis for future techniques of image management Madeira. The objective of this study is to understand the impact of the personal brand on the image of a tourist destination, using as a case study the Madeira destination. An empirical study was carried out through questionnaires applied to 142 tourists in various places of the island in Madeira. A set of hypotheses was elaborated that later were verified and validated.From the obtained results it can be concluded that the personal brand influences the behavior of the consumer in relation to the purchase of a tourist destination, just as the personal brand influences the image of a tourist destination. The bet on the authenticity of destinations can be an important factor to be taken into account by the entities responsible for promoting tourism in the destinations, wih the finality to provide tourists authenticity, and unique experiences that differentiate them from the other tourist destinations2018-12-27T14:00:08Z2018-12-27T14:00:08Z2018-12-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesishttp://hdl.handle.net/11110/1524oai:ciencipca.ipca.pt:11110/1524porhttp://hdl.handle.net/11110/1524202105237Miranda, Sónia Maria Rodrigues Barbosainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T12:52:56Zoai:ciencipca.ipca.pt:11110/1524Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:01:52.169173Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv O IMPACTO DO PERSONAL BRANDING NA TOMADA DE DECISÃO DO CONSUMIDOR EM TURISMO – O CASO DA MADEIRA
title O IMPACTO DO PERSONAL BRANDING NA TOMADA DE DECISÃO DO CONSUMIDOR EM TURISMO – O CASO DA MADEIRA
spellingShingle O IMPACTO DO PERSONAL BRANDING NA TOMADA DE DECISÃO DO CONSUMIDOR EM TURISMO – O CASO DA MADEIRA
Miranda, Sónia Maria Rodrigues Barbosa
Marca
marca pessoal
imagem destino
Madeira
title_short O IMPACTO DO PERSONAL BRANDING NA TOMADA DE DECISÃO DO CONSUMIDOR EM TURISMO – O CASO DA MADEIRA
title_full O IMPACTO DO PERSONAL BRANDING NA TOMADA DE DECISÃO DO CONSUMIDOR EM TURISMO – O CASO DA MADEIRA
title_fullStr O IMPACTO DO PERSONAL BRANDING NA TOMADA DE DECISÃO DO CONSUMIDOR EM TURISMO – O CASO DA MADEIRA
title_full_unstemmed O IMPACTO DO PERSONAL BRANDING NA TOMADA DE DECISÃO DO CONSUMIDOR EM TURISMO – O CASO DA MADEIRA
title_sort O IMPACTO DO PERSONAL BRANDING NA TOMADA DE DECISÃO DO CONSUMIDOR EM TURISMO – O CASO DA MADEIRA
author Miranda, Sónia Maria Rodrigues Barbosa
author_facet Miranda, Sónia Maria Rodrigues Barbosa
author_role author
dc.contributor.author.fl_str_mv Miranda, Sónia Maria Rodrigues Barbosa
dc.subject.por.fl_str_mv Marca
marca pessoal
imagem destino
Madeira
topic Marca
marca pessoal
imagem destino
Madeira
description Title: The impact of the personal brand on consumer decision on tourism - the case of Madeira The tourism sector has grown exponentially in Europe and Portugal due to the polítical instability that has been felt in some tourist destinations in the last few years. According to the indicators of the World Tourism Organization, by the end of 2017 the number of visitors would exceed 21 million, a number higher than the year 2016 that presented a total of 19.1 million visits. Madeira is a mature destination and one of the regions with the highest tourist demand at national level, with tourism being responsible for about 15% of employment at regional level and considered as the main engine of the region's economy. The entity responsible for promoting tourism in the region in charge of the Madeira Promotion Association, through the elaboration of several strategies that aim to associate the wooden image with a positive image of the destination. Through the adjusted methodology we will try to understand the image that the tourists have of Madeira, and can serve as a basis for future techniques of image management Madeira. The objective of this study is to understand the impact of the personal brand on the image of a tourist destination, using as a case study the Madeira destination. An empirical study was carried out through questionnaires applied to 142 tourists in various places of the island in Madeira. A set of hypotheses was elaborated that later were verified and validated.From the obtained results it can be concluded that the personal brand influences the behavior of the consumer in relation to the purchase of a tourist destination, just as the personal brand influences the image of a tourist destination. The bet on the authenticity of destinations can be an important factor to be taken into account by the entities responsible for promoting tourism in the destinations, wih the finality to provide tourists authenticity, and unique experiences that differentiate them from the other tourist destinations
publishDate 2018
dc.date.none.fl_str_mv 2018-12-27T14:00:08Z
2018-12-27T14:00:08Z
2018-12-27T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/11110/1524
oai:ciencipca.ipca.pt:11110/1524
url http://hdl.handle.net/11110/1524
identifier_str_mv oai:ciencipca.ipca.pt:11110/1524
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://hdl.handle.net/11110/1524
202105237
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799129888302563328