Footprints of social norms on shopping for sustainable products in offline and online spheres
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/42423 |
Resumo: | This thesis explores the distinctive behaviors of social norms in the online and offline contexts, specifically focusing on consumer behavior when shopping for green products. In an age markedly determined by environmental awareness, interpreting imbalances in social norms influences on consumer choices between online and offline contexts is pivotal to shaping our future. The research conducted for this study factors several different approaches to investigate the disparities norms enforces upon the consumer in the online and offline environments. Through a comprehensive literature review, theoretical frameworks exploiting effects of socials norms and the acknowledgment of differing consumer behavior depending on the shopping context, this attempts to understand behaviors in the two distinct shopping contexts using an experimental online study. The findings disclose that regardless of the shopping context social norms play a significant role in influencing consumer behavior when shopping for green products. However, this study reveals that while social norms persist aggressively in the offline context, they tend to undergo adaptations in the online context. In Conclusion, this thesis yields valuable insights into the maneuvering behavior associated with social norms in online and offline contexts. By shedding light on the distinctive attributes of social norms in the digital world, this research aids in the development of effective strategies for managing and navigating online communities, hindering a better understanding of the implications social norms has on the looming digitalized world we currently live in. |
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Footprints of social norms on shopping for sustainable products in offline and online spheresSocial normsOnline contextOffline contextConsumer behaviorAttitudesPurchase intentionSustainable consumptionNormas sociaisContexto onlineContexto offlineComportamento do consumidorAtitudesIntenção de compraConsumo sustentávelDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis explores the distinctive behaviors of social norms in the online and offline contexts, specifically focusing on consumer behavior when shopping for green products. In an age markedly determined by environmental awareness, interpreting imbalances in social norms influences on consumer choices between online and offline contexts is pivotal to shaping our future. The research conducted for this study factors several different approaches to investigate the disparities norms enforces upon the consumer in the online and offline environments. Through a comprehensive literature review, theoretical frameworks exploiting effects of socials norms and the acknowledgment of differing consumer behavior depending on the shopping context, this attempts to understand behaviors in the two distinct shopping contexts using an experimental online study. The findings disclose that regardless of the shopping context social norms play a significant role in influencing consumer behavior when shopping for green products. However, this study reveals that while social norms persist aggressively in the offline context, they tend to undergo adaptations in the online context. In Conclusion, this thesis yields valuable insights into the maneuvering behavior associated with social norms in online and offline contexts. By shedding light on the distinctive attributes of social norms in the digital world, this research aids in the development of effective strategies for managing and navigating online communities, hindering a better understanding of the implications social norms has on the looming digitalized world we currently live in.Esta tese explora os comportamentos distintos das normas sociais nos contextos online e offline, focando especificamente no comportamento do consumidor ao comprar produtos verdes. Numa era marcadamente determinada pela consciência ambiental, interpretar os desequilíbrios nas normas sociais que influenciam as escolhas do consumidor entre os contextos online e offline é fundamental para moldar o nosso futuro. A pesquisa realizada para este estudo contempla várias abordagens diferentes para investigar as normas de disparidades impostas ao consumidor nos ambientes online e offline. Por meio de uma revisão abrangente da literatura, estruturas teóricas que exploram os efeitos das normas sociais e o reconhecimento de diferentes comportamentos do consumidor dependendo do contexto de compra, tenta-se entender os comportamentos nos dois contextos distintos de compra usando um estudo experimental online. Os resultados revelam que, independentemente do contexto de compras, as normas sociais desempenham um papel significativo em influenciar o comportamento do consumidor ao comprar produtos verdes. No entanto, este estudo revela que, embora as normas sociais persistam agressivamente no contexto offline, elas tendem a sofrer adaptações no contexto online. Em conclusão, esta tese produz informações valiosas sobre o comportamento de manobra associado a normas sociais em contextos online e offline. Ao lançar luz sobre os atributos distintos das normas sociais no mundo digital, esta pesquisa auxilia no desenvolvimento de estratégias eficazes para gerenciar e navegar em comunidades online, dificultando uma melhor compreensão das implicações das normas sociais no mundo digitalizado iminente em que vivemos atualmente.Braga, João NizaVeritati - Repositório Institucional da Universidade Católica PortuguesaOsseiran, Nizam2023-09-18T10:56:54Z2023-06-282023-052023-06-28T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/42423TID:203328922enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-09-26T01:43:51Zoai:repositorio.ucp.pt:10400.14/42423Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:29:37.648142Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Footprints of social norms on shopping for sustainable products in offline and online spheres |
title |
Footprints of social norms on shopping for sustainable products in offline and online spheres |
spellingShingle |
Footprints of social norms on shopping for sustainable products in offline and online spheres Osseiran, Nizam Social norms Online context Offline context Consumer behavior Attitudes Purchase intention Sustainable consumption Normas sociais Contexto online Contexto offline Comportamento do consumidor Atitudes Intenção de compra Consumo sustentável Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Footprints of social norms on shopping for sustainable products in offline and online spheres |
title_full |
Footprints of social norms on shopping for sustainable products in offline and online spheres |
title_fullStr |
Footprints of social norms on shopping for sustainable products in offline and online spheres |
title_full_unstemmed |
Footprints of social norms on shopping for sustainable products in offline and online spheres |
title_sort |
Footprints of social norms on shopping for sustainable products in offline and online spheres |
author |
Osseiran, Nizam |
author_facet |
Osseiran, Nizam |
author_role |
author |
dc.contributor.none.fl_str_mv |
Braga, João Niza Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Osseiran, Nizam |
dc.subject.por.fl_str_mv |
Social norms Online context Offline context Consumer behavior Attitudes Purchase intention Sustainable consumption Normas sociais Contexto online Contexto offline Comportamento do consumidor Atitudes Intenção de compra Consumo sustentável Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Social norms Online context Offline context Consumer behavior Attitudes Purchase intention Sustainable consumption Normas sociais Contexto online Contexto offline Comportamento do consumidor Atitudes Intenção de compra Consumo sustentável Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This thesis explores the distinctive behaviors of social norms in the online and offline contexts, specifically focusing on consumer behavior when shopping for green products. In an age markedly determined by environmental awareness, interpreting imbalances in social norms influences on consumer choices between online and offline contexts is pivotal to shaping our future. The research conducted for this study factors several different approaches to investigate the disparities norms enforces upon the consumer in the online and offline environments. Through a comprehensive literature review, theoretical frameworks exploiting effects of socials norms and the acknowledgment of differing consumer behavior depending on the shopping context, this attempts to understand behaviors in the two distinct shopping contexts using an experimental online study. The findings disclose that regardless of the shopping context social norms play a significant role in influencing consumer behavior when shopping for green products. However, this study reveals that while social norms persist aggressively in the offline context, they tend to undergo adaptations in the online context. In Conclusion, this thesis yields valuable insights into the maneuvering behavior associated with social norms in online and offline contexts. By shedding light on the distinctive attributes of social norms in the digital world, this research aids in the development of effective strategies for managing and navigating online communities, hindering a better understanding of the implications social norms has on the looming digitalized world we currently live in. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-09-18T10:56:54Z 2023-06-28 2023-05 2023-06-28T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/42423 TID:203328922 |
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http://hdl.handle.net/10400.14/42423 |
identifier_str_mv |
TID:203328922 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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