Content Marketing and Country-of-Origin Effect: The case of APICCAPS.

Detalhes bibliográficos
Autor(a) principal: Brandão, Amélia Maria Pinto da Cunha
Data de Publicação: 2018
Outros Autores: Durães, Tiago
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/356
Resumo: This study aims to explore how Content Marketing can be used to increase and create positive associations to products “Made in Portugal” and, thus that, contributing to the lack of studies regarding the thematic. APICCAPS – Portuguese Footwear, Components, Leather Goods Manufacturers’ Association was chosen as study object. The intel was collected through semi-structured interviews. The case studied does not fully match what has been suggested by the academy and leads the way to further investigations.
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spelling Content Marketing and Country-of-Origin Effect: The case of APICCAPS.Content Marketing; Country-of-Origin; word-of-mouth; electronic-word-of- mouth; Web 2.0This study aims to explore how Content Marketing can be used to increase and create positive associations to products “Made in Portugal” and, thus that, contributing to the lack of studies regarding the thematic. APICCAPS – Portuguese Footwear, Components, Leather Goods Manufacturers’ Association was chosen as study object. The intel was collected through semi-structured interviews. The case studied does not fully match what has been suggested by the academy and leads the way to further investigations.ISVOUGA - Instituto Superior de Entre Douro e Vouga2018-12-31T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/356oai:u3isjournal.isvouga.pt:article/356International Journal of Marketing, Communication and New Media; Vol 6, No 11 (2018)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/356http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/356/187http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/356/213http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/356/214Copyright (c) 2018 International Journal of Marketing, Communication and New Mediahttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessBrandão, Amélia Maria Pinto da CunhaDurães, Tiago2022-09-22T10:30:40Zoai:u3isjournal.isvouga.pt:article/356Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:25.353409Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Content Marketing and Country-of-Origin Effect: The case of APICCAPS.
title Content Marketing and Country-of-Origin Effect: The case of APICCAPS.
spellingShingle Content Marketing and Country-of-Origin Effect: The case of APICCAPS.
Brandão, Amélia Maria Pinto da Cunha
Content Marketing; Country-of-Origin; word-of-mouth; electronic-word-of- mouth; Web 2.0
title_short Content Marketing and Country-of-Origin Effect: The case of APICCAPS.
title_full Content Marketing and Country-of-Origin Effect: The case of APICCAPS.
title_fullStr Content Marketing and Country-of-Origin Effect: The case of APICCAPS.
title_full_unstemmed Content Marketing and Country-of-Origin Effect: The case of APICCAPS.
title_sort Content Marketing and Country-of-Origin Effect: The case of APICCAPS.
author Brandão, Amélia Maria Pinto da Cunha
author_facet Brandão, Amélia Maria Pinto da Cunha
Durães, Tiago
author_role author
author2 Durães, Tiago
author2_role author
dc.contributor.author.fl_str_mv Brandão, Amélia Maria Pinto da Cunha
Durães, Tiago
dc.subject.por.fl_str_mv Content Marketing; Country-of-Origin; word-of-mouth; electronic-word-of- mouth; Web 2.0
topic Content Marketing; Country-of-Origin; word-of-mouth; electronic-word-of- mouth; Web 2.0
description This study aims to explore how Content Marketing can be used to increase and create positive associations to products “Made in Portugal” and, thus that, contributing to the lack of studies regarding the thematic. APICCAPS – Portuguese Footwear, Components, Leather Goods Manufacturers’ Association was chosen as study object. The intel was collected through semi-structured interviews. The case studied does not fully match what has been suggested by the academy and leads the way to further investigations.
publishDate 2018
dc.date.none.fl_str_mv 2018-12-31T00:00:00Z
dc.type.driver.fl_str_mv journal article
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format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/356
oai:u3isjournal.isvouga.pt:article/356
url http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/356
identifier_str_mv oai:u3isjournal.isvouga.pt:article/356
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/356
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/356/187
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/356/213
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/356/214
dc.rights.driver.fl_str_mv Copyright (c) 2018 International Journal of Marketing, Communication and New Media
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 International Journal of Marketing, Communication and New Media
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
dc.source.none.fl_str_mv International Journal of Marketing, Communication and New Media; Vol 6, No 11 (2018)
2182-9306
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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