Content Marketing and Country-of-Origin Effect: The case of APICCAPS.
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/356 |
Resumo: | This study aims to explore how Content Marketing can be used to increase and create positive associations to products “Made in Portugal” and, thus that, contributing to the lack of studies regarding the thematic. APICCAPS – Portuguese Footwear, Components, Leather Goods Manufacturers’ Association was chosen as study object. The intel was collected through semi-structured interviews. The case studied does not fully match what has been suggested by the academy and leads the way to further investigations. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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7160 |
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Content Marketing and Country-of-Origin Effect: The case of APICCAPS.Content Marketing; Country-of-Origin; word-of-mouth; electronic-word-of- mouth; Web 2.0This study aims to explore how Content Marketing can be used to increase and create positive associations to products “Made in Portugal” and, thus that, contributing to the lack of studies regarding the thematic. APICCAPS – Portuguese Footwear, Components, Leather Goods Manufacturers’ Association was chosen as study object. The intel was collected through semi-structured interviews. The case studied does not fully match what has been suggested by the academy and leads the way to further investigations.ISVOUGA - Instituto Superior de Entre Douro e Vouga2018-12-31T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/356oai:u3isjournal.isvouga.pt:article/356International Journal of Marketing, Communication and New Media; Vol 6, No 11 (2018)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/356http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/356/187http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/356/213http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/356/214Copyright (c) 2018 International Journal of Marketing, Communication and New Mediahttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessBrandão, Amélia Maria Pinto da CunhaDurães, Tiago2022-09-22T10:30:40Zoai:u3isjournal.isvouga.pt:article/356Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:25.353409Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Content Marketing and Country-of-Origin Effect: The case of APICCAPS. |
title |
Content Marketing and Country-of-Origin Effect: The case of APICCAPS. |
spellingShingle |
Content Marketing and Country-of-Origin Effect: The case of APICCAPS. Brandão, Amélia Maria Pinto da Cunha Content Marketing; Country-of-Origin; word-of-mouth; electronic-word-of- mouth; Web 2.0 |
title_short |
Content Marketing and Country-of-Origin Effect: The case of APICCAPS. |
title_full |
Content Marketing and Country-of-Origin Effect: The case of APICCAPS. |
title_fullStr |
Content Marketing and Country-of-Origin Effect: The case of APICCAPS. |
title_full_unstemmed |
Content Marketing and Country-of-Origin Effect: The case of APICCAPS. |
title_sort |
Content Marketing and Country-of-Origin Effect: The case of APICCAPS. |
author |
Brandão, Amélia Maria Pinto da Cunha |
author_facet |
Brandão, Amélia Maria Pinto da Cunha Durães, Tiago |
author_role |
author |
author2 |
Durães, Tiago |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Brandão, Amélia Maria Pinto da Cunha Durães, Tiago |
dc.subject.por.fl_str_mv |
Content Marketing; Country-of-Origin; word-of-mouth; electronic-word-of- mouth; Web 2.0 |
topic |
Content Marketing; Country-of-Origin; word-of-mouth; electronic-word-of- mouth; Web 2.0 |
description |
This study aims to explore how Content Marketing can be used to increase and create positive associations to products “Made in Portugal” and, thus that, contributing to the lack of studies regarding the thematic. APICCAPS – Portuguese Footwear, Components, Leather Goods Manufacturers’ Association was chosen as study object. The intel was collected through semi-structured interviews. The case studied does not fully match what has been suggested by the academy and leads the way to further investigations. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-12-31T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/356 oai:u3isjournal.isvouga.pt:article/356 |
url |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/356 |
identifier_str_mv |
oai:u3isjournal.isvouga.pt:article/356 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/356 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/356/187 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/356/213 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/356/214 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 International Journal of Marketing, Communication and New Media https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 International Journal of Marketing, Communication and New Media https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
dc.source.none.fl_str_mv |
International Journal of Marketing, Communication and New Media; Vol 6, No 11 (2018) 2182-9306 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799130451756974080 |