Why Are Scientific Experts Perceived as Trustworthy? Emotional Assessment within TV and YouTube Videos
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.17645/mac.v8i1.2536 |
Resumo: | Due to the rise of the Internet, the effects of different science communication formats in which experts appear cannot be neglected in communication research. Through their emotional and more comprehensible communication ‘sciencetubers’—who frequently differ from the stereotypical image of scientists as white, old men—may have a considerable effect on the public’s perceived trustworthiness of scientists as well as their trust in science. Thus, this study aims to extend trust and trustworthiness research to consider the role of emotion in science communication in the context of emerging online video content. Therefore, perceived trustworthiness was examined in an experimental online survey of 155 people aged 18–80. We considered different potential influencing variables for trustworthiness (expertise, integrity, benevolence) and used six different video stimuli about physics featuring scientific experts. The video stimuli varied according to format (TV interviews vs. YouTube videos), gender (male vs. female), and age of the experts depicted (old vs. young). The results suggest that: (1) Scientific experts appearing in TV interviews are perceived as more competent but not higher in integrity or benevolence than sciencetubers—while scientists interviewed on TV are regarded as typical scientists, sciencetubers stand out for their highly professional communication abilities (being entertaining and comprehensible); (2) these emotional assessments of scientists are important predictors of perceived trustworthiness; and (3) significantly mediate the effect of the stimulus (TV interview vs. YouTube video) on all dimensions of perceived trustworthiness of scientific experts. |
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Why Are Scientific Experts Perceived as Trustworthy? Emotional Assessment within TV and YouTube Videosentertainment; public trust; science communication; science video; stereotype; television; trustworthiness; YouTubeDue to the rise of the Internet, the effects of different science communication formats in which experts appear cannot be neglected in communication research. Through their emotional and more comprehensible communication ‘sciencetubers’—who frequently differ from the stereotypical image of scientists as white, old men—may have a considerable effect on the public’s perceived trustworthiness of scientists as well as their trust in science. Thus, this study aims to extend trust and trustworthiness research to consider the role of emotion in science communication in the context of emerging online video content. Therefore, perceived trustworthiness was examined in an experimental online survey of 155 people aged 18–80. We considered different potential influencing variables for trustworthiness (expertise, integrity, benevolence) and used six different video stimuli about physics featuring scientific experts. The video stimuli varied according to format (TV interviews vs. YouTube videos), gender (male vs. female), and age of the experts depicted (old vs. young). The results suggest that: (1) Scientific experts appearing in TV interviews are perceived as more competent but not higher in integrity or benevolence than sciencetubers—while scientists interviewed on TV are regarded as typical scientists, sciencetubers stand out for their highly professional communication abilities (being entertaining and comprehensible); (2) these emotional assessments of scientists are important predictors of perceived trustworthiness; and (3) significantly mediate the effect of the stimulus (TV interview vs. YouTube video) on all dimensions of perceived trustworthiness of scientific experts.Cogitatio2020-03-18info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.17645/mac.v8i1.2536oai:ojs.cogitatiopress.com:article/2536Media and Communication; Vol 8, No 1 (2020): Emotions and Emotional Appeals in Science Communication; 191-2052183-2439reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.cogitatiopress.com/mediaandcommunication/article/view/2536https://doi.org/10.17645/mac.v8i1.2536https://www.cogitatiopress.com/mediaandcommunication/article/view/2536/2536Copyright (c) 2020 Anne Reif, Tim Kneisel, Markus Schäfer, Monika Taddickenhttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessReif, AnneKneisel, TimSchäfer, MarkusTaddicken, Monika2022-12-20T10:57:53Zoai:ojs.cogitatiopress.com:article/2536Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:20:34.832937Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Why Are Scientific Experts Perceived as Trustworthy? Emotional Assessment within TV and YouTube Videos |
title |
Why Are Scientific Experts Perceived as Trustworthy? Emotional Assessment within TV and YouTube Videos |
spellingShingle |
Why Are Scientific Experts Perceived as Trustworthy? Emotional Assessment within TV and YouTube Videos Reif, Anne entertainment; public trust; science communication; science video; stereotype; television; trustworthiness; YouTube |
title_short |
Why Are Scientific Experts Perceived as Trustworthy? Emotional Assessment within TV and YouTube Videos |
title_full |
Why Are Scientific Experts Perceived as Trustworthy? Emotional Assessment within TV and YouTube Videos |
title_fullStr |
Why Are Scientific Experts Perceived as Trustworthy? Emotional Assessment within TV and YouTube Videos |
title_full_unstemmed |
Why Are Scientific Experts Perceived as Trustworthy? Emotional Assessment within TV and YouTube Videos |
title_sort |
Why Are Scientific Experts Perceived as Trustworthy? Emotional Assessment within TV and YouTube Videos |
author |
Reif, Anne |
author_facet |
Reif, Anne Kneisel, Tim Schäfer, Markus Taddicken, Monika |
author_role |
author |
author2 |
Kneisel, Tim Schäfer, Markus Taddicken, Monika |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Reif, Anne Kneisel, Tim Schäfer, Markus Taddicken, Monika |
dc.subject.por.fl_str_mv |
entertainment; public trust; science communication; science video; stereotype; television; trustworthiness; YouTube |
topic |
entertainment; public trust; science communication; science video; stereotype; television; trustworthiness; YouTube |
description |
Due to the rise of the Internet, the effects of different science communication formats in which experts appear cannot be neglected in communication research. Through their emotional and more comprehensible communication ‘sciencetubers’—who frequently differ from the stereotypical image of scientists as white, old men—may have a considerable effect on the public’s perceived trustworthiness of scientists as well as their trust in science. Thus, this study aims to extend trust and trustworthiness research to consider the role of emotion in science communication in the context of emerging online video content. Therefore, perceived trustworthiness was examined in an experimental online survey of 155 people aged 18–80. We considered different potential influencing variables for trustworthiness (expertise, integrity, benevolence) and used six different video stimuli about physics featuring scientific experts. The video stimuli varied according to format (TV interviews vs. YouTube videos), gender (male vs. female), and age of the experts depicted (old vs. young). The results suggest that: (1) Scientific experts appearing in TV interviews are perceived as more competent but not higher in integrity or benevolence than sciencetubers—while scientists interviewed on TV are regarded as typical scientists, sciencetubers stand out for their highly professional communication abilities (being entertaining and comprehensible); (2) these emotional assessments of scientists are important predictors of perceived trustworthiness; and (3) significantly mediate the effect of the stimulus (TV interview vs. YouTube video) on all dimensions of perceived trustworthiness of scientific experts. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-03-18 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.17645/mac.v8i1.2536 oai:ojs.cogitatiopress.com:article/2536 |
url |
https://doi.org/10.17645/mac.v8i1.2536 |
identifier_str_mv |
oai:ojs.cogitatiopress.com:article/2536 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.cogitatiopress.com/mediaandcommunication/article/view/2536 https://doi.org/10.17645/mac.v8i1.2536 https://www.cogitatiopress.com/mediaandcommunication/article/view/2536/2536 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Anne Reif, Tim Kneisel, Markus Schäfer, Monika Taddicken http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Anne Reif, Tim Kneisel, Markus Schäfer, Monika Taddicken http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Cogitatio |
publisher.none.fl_str_mv |
Cogitatio |
dc.source.none.fl_str_mv |
Media and Communication; Vol 8, No 1 (2020): Emotions and Emotional Appeals in Science Communication; 191-205 2183-2439 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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