The internationalization case of Yunit consulting LDA.: in-depth country analysis - Italy

Detalhes bibliográficos
Autor(a) principal: Oliveira, Lino Ricardo Santos
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/142529
Resumo: Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Italy, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and ananalys is of the competitive landscape were also included. Despite having some perks, Italy was not the chosen destination for Yunit, as Spain (Catalunya) was considered more attractive.
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spelling The internationalization case of Yunit consulting LDA.: in-depth country analysis - ItalyInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoYunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Italy, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and ananalys is of the competitive landscape were also included. Despite having some perks, Italy was not the chosen destination for Yunit, as Spain (Catalunya) was considered more attractive.Gomes, Emanuel Rogério SabinoDelgado, João Pedro Pires dos Reis MuralhaRUNOliveira, Lino Ricardo Santos2022-07-28T07:37:06Z2022-01-192021-12-172022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/142529TID:203021746enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:20:17Zoai:run.unl.pt:10362/142529Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:22.197338Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The internationalization case of Yunit consulting LDA.: in-depth country analysis - Italy
title The internationalization case of Yunit consulting LDA.: in-depth country analysis - Italy
spellingShingle The internationalization case of Yunit consulting LDA.: in-depth country analysis - Italy
Oliveira, Lino Ricardo Santos
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The internationalization case of Yunit consulting LDA.: in-depth country analysis - Italy
title_full The internationalization case of Yunit consulting LDA.: in-depth country analysis - Italy
title_fullStr The internationalization case of Yunit consulting LDA.: in-depth country analysis - Italy
title_full_unstemmed The internationalization case of Yunit consulting LDA.: in-depth country analysis - Italy
title_sort The internationalization case of Yunit consulting LDA.: in-depth country analysis - Italy
author Oliveira, Lino Ricardo Santos
author_facet Oliveira, Lino Ricardo Santos
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel Rogério Sabino
Delgado, João Pedro Pires dos Reis Muralha
RUN
dc.contributor.author.fl_str_mv Oliveira, Lino Ricardo Santos
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Italy, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and ananalys is of the competitive landscape were also included. Despite having some perks, Italy was not the chosen destination for Yunit, as Spain (Catalunya) was considered more attractive.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-07-28T07:37:06Z
2022-01-19
2022-01-19T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/142529
TID:203021746
url http://hdl.handle.net/10362/142529
identifier_str_mv TID:203021746
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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