Turning Sumol into a worldwide brand for local consumers in the French market - communications plan

Detalhes bibliográficos
Autor(a) principal: Silva, Madalena Lopes Pereira Marques da
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/127694
Resumo: Sumol’s launch in France aims at increasing sales to the French consumer by positioning the brand as an encourager of dialogue and tolerance among young adults. To promote trial and recommendation, the campaign takes advantage of advertising, promotions, event sponsorship and public relations, investing mainly in online media.
id RCAP_ecfe4e057112124eb167321c249db920
oai_identifier_str oai:run.unl.pt:10362/127694
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Turning Sumol into a worldwide brand for local consumers in the French market - communications planSumolCarbonates industryCommunication planFranceDomínio/Área Científica::Ciências Sociais::Economia e GestãoSumol’s launch in France aims at increasing sales to the French consumer by positioning the brand as an encourager of dialogue and tolerance among young adults. To promote trial and recommendation, the campaign takes advantage of advertising, promotions, event sponsorship and public relations, investing mainly in online media.Velosa, JorgeLourenço, CarolinaRUNSilva, Madalena Lopes Pereira Marques da2021-01-192021-01-042026-01-04T00:00:00Z2021-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/127694TID:202739031enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:07:36Zoai:run.unl.pt:10362/127694Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:46:11.505297Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Turning Sumol into a worldwide brand for local consumers in the French market - communications plan
title Turning Sumol into a worldwide brand for local consumers in the French market - communications plan
spellingShingle Turning Sumol into a worldwide brand for local consumers in the French market - communications plan
Silva, Madalena Lopes Pereira Marques da
Sumol
Carbonates industry
Communication plan
France
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Turning Sumol into a worldwide brand for local consumers in the French market - communications plan
title_full Turning Sumol into a worldwide brand for local consumers in the French market - communications plan
title_fullStr Turning Sumol into a worldwide brand for local consumers in the French market - communications plan
title_full_unstemmed Turning Sumol into a worldwide brand for local consumers in the French market - communications plan
title_sort Turning Sumol into a worldwide brand for local consumers in the French market - communications plan
author Silva, Madalena Lopes Pereira Marques da
author_facet Silva, Madalena Lopes Pereira Marques da
author_role author
dc.contributor.none.fl_str_mv Velosa, Jorge
Lourenço, Carolina
RUN
dc.contributor.author.fl_str_mv Silva, Madalena Lopes Pereira Marques da
dc.subject.por.fl_str_mv Sumol
Carbonates industry
Communication plan
France
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Sumol
Carbonates industry
Communication plan
France
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Sumol’s launch in France aims at increasing sales to the French consumer by positioning the brand as an encourager of dialogue and tolerance among young adults. To promote trial and recommendation, the campaign takes advantage of advertising, promotions, event sponsorship and public relations, investing mainly in online media.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-19
2021-01-04
2021-01-19T00:00:00Z
2026-01-04T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/127694
TID:202739031
url http://hdl.handle.net/10362/127694
identifier_str_mv TID:202739031
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138066215993344

Registros relacionados