Turning Sumol into a worldwide brand for local consumers in the French market - product and price

Detalhes bibliográficos
Autor(a) principal: Mohren, Anne-Kathrin
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/127692
Resumo: Product and price present important elements of the marketing mix and require careful management. This paper provides a theoretical deep dive into the two marketing mix elements, including the discussion of several theories relevant to the case at hand. Moreover, the literature will be applied to Sumol and will help to solve the overall management problem of “how to turn Sumol into a worldwide brand for the local consumer in the French market”.
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spelling Turning Sumol into a worldwide brand for local consumers in the French market - product and priceMaster thesisSumolGeographic expansionMarketing mixProduct strategyPricingDomínio/Área Científica::Ciências Sociais::Economia e GestãoProduct and price present important elements of the marketing mix and require careful management. This paper provides a theoretical deep dive into the two marketing mix elements, including the discussion of several theories relevant to the case at hand. Moreover, the literature will be applied to Sumol and will help to solve the overall management problem of “how to turn Sumol into a worldwide brand for the local consumer in the French market”.Velosa, JorgeLourenço, CarolinaRUNMohren, Anne-Kathrin2021-01-192021-01-042026-01-04T00:00:00Z2021-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/127692TID:202739074enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:07:35Zoai:run.unl.pt:10362/127692Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:46:11.416569Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Turning Sumol into a worldwide brand for local consumers in the French market - product and price
title Turning Sumol into a worldwide brand for local consumers in the French market - product and price
spellingShingle Turning Sumol into a worldwide brand for local consumers in the French market - product and price
Mohren, Anne-Kathrin
Master thesis
Sumol
Geographic expansion
Marketing mix
Product strategy
Pricing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Turning Sumol into a worldwide brand for local consumers in the French market - product and price
title_full Turning Sumol into a worldwide brand for local consumers in the French market - product and price
title_fullStr Turning Sumol into a worldwide brand for local consumers in the French market - product and price
title_full_unstemmed Turning Sumol into a worldwide brand for local consumers in the French market - product and price
title_sort Turning Sumol into a worldwide brand for local consumers in the French market - product and price
author Mohren, Anne-Kathrin
author_facet Mohren, Anne-Kathrin
author_role author
dc.contributor.none.fl_str_mv Velosa, Jorge
Lourenço, Carolina
RUN
dc.contributor.author.fl_str_mv Mohren, Anne-Kathrin
dc.subject.por.fl_str_mv Master thesis
Sumol
Geographic expansion
Marketing mix
Product strategy
Pricing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Master thesis
Sumol
Geographic expansion
Marketing mix
Product strategy
Pricing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Product and price present important elements of the marketing mix and require careful management. This paper provides a theoretical deep dive into the two marketing mix elements, including the discussion of several theories relevant to the case at hand. Moreover, the literature will be applied to Sumol and will help to solve the overall management problem of “how to turn Sumol into a worldwide brand for the local consumer in the French market”.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-19
2021-01-04
2021-01-19T00:00:00Z
2026-01-04T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/127692
TID:202739074
url http://hdl.handle.net/10362/127692
identifier_str_mv TID:202739074
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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