Turning Sumol into a worldwide brand for local consumers in the French market - brand identity

Detalhes bibliográficos
Autor(a) principal: Bierfischer, Niklas
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123728
Resumo: Sumol, operating in the soft drink industry, aims for successfully entering the French market. To be able to sustain in the competitive market, Sumol, as a product and as a brand, must appeal to the French consumers. Primary research identified that the French target is not able to relate to the brand, which requires Sumol to align its brand values. This paper highlights the importance of a strong brand identity and brand elements. Furthermore, these concepts are applied to Sumol’s new positioning in France.
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spelling Turning Sumol into a worldwide brand for local consumers in the French market - brand identitySumolFranceCarbonates industryPlaceDistributionMarketing channelsDomínio/Área Científica::Ciências Sociais::Economia e GestãoSumol, operating in the soft drink industry, aims for successfully entering the French market. To be able to sustain in the competitive market, Sumol, as a product and as a brand, must appeal to the French consumers. Primary research identified that the French target is not able to relate to the brand, which requires Sumol to align its brand values. This paper highlights the importance of a strong brand identity and brand elements. Furthermore, these concepts are applied to Sumol’s new positioning in France.Velosa, JorgeLourenço, CarolinaRUNBierfischer, Niklas2021-01-192021-01-042026-01-04T00:00:00Z2021-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123728TID:202741877enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:05:07Zoai:run.unl.pt:10362/123728Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:10.485961Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Turning Sumol into a worldwide brand for local consumers in the French market - brand identity
title Turning Sumol into a worldwide brand for local consumers in the French market - brand identity
spellingShingle Turning Sumol into a worldwide brand for local consumers in the French market - brand identity
Bierfischer, Niklas
Sumol
France
Carbonates industry
Place
Distribution
Marketing channels
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Turning Sumol into a worldwide brand for local consumers in the French market - brand identity
title_full Turning Sumol into a worldwide brand for local consumers in the French market - brand identity
title_fullStr Turning Sumol into a worldwide brand for local consumers in the French market - brand identity
title_full_unstemmed Turning Sumol into a worldwide brand for local consumers in the French market - brand identity
title_sort Turning Sumol into a worldwide brand for local consumers in the French market - brand identity
author Bierfischer, Niklas
author_facet Bierfischer, Niklas
author_role author
dc.contributor.none.fl_str_mv Velosa, Jorge
Lourenço, Carolina
RUN
dc.contributor.author.fl_str_mv Bierfischer, Niklas
dc.subject.por.fl_str_mv Sumol
France
Carbonates industry
Place
Distribution
Marketing channels
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Sumol
France
Carbonates industry
Place
Distribution
Marketing channels
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Sumol, operating in the soft drink industry, aims for successfully entering the French market. To be able to sustain in the competitive market, Sumol, as a product and as a brand, must appeal to the French consumers. Primary research identified that the French target is not able to relate to the brand, which requires Sumol to align its brand values. This paper highlights the importance of a strong brand identity and brand elements. Furthermore, these concepts are applied to Sumol’s new positioning in France.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-19
2021-01-04
2021-01-19T00:00:00Z
2026-01-04T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123728
TID:202741877
url http://hdl.handle.net/10362/123728
identifier_str_mv TID:202741877
dc.language.iso.fl_str_mv eng
language eng
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron:RCAAP
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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