The Impact of Social Media Influencers on Consumer Engagement and Well-being - The Role of Consumer Attachment

Detalhes bibliográficos
Autor(a) principal: Melo, Joana da Silva Correia Duarte de
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/152317
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling The Impact of Social Media Influencers on Consumer Engagement and Well-being - The Role of Consumer AttachmentFitness InfluencersSocial Media InfluencersConsumer EngagementConsumer AttachmentWell-beingDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceNowadays, influencers are a proven fact. It is amazing how important they are as representatives of a brand; how well-known they are and how much people identify with them. Presently, social media platforms serve as platforms for businesses. The influence of online resources has changed how much people intend to exercise during pandemics. Although the interest in exercise and a healthy lifestyle has been growing for a while, it has accelerated since COVID 19. It became clear throughout the lockdown that maintaining a healthy lifestyle was necessary. Given the number of digital influencers present in Social Networks, it is necessary to direct the issue to a target niche – fitness influencers – who are dedicated to sharing a healthy lifestyle, connecting the body with health and wellbeing. The way a company is perceived online these days is challenging to completely control, but by picking the right influencers, it is possible to make sure that they accurately represent the companies' values and aid in attracting customers. This research will include both genders to determine if there are differences in their behaviors. For this reason, this thesis focuses on a variety of topics, such as online influencer marketing, social media influencers, fitness influencer, characteristics of a digital influencer, consumer engagement, consumer attachment and well-being. The primary goal of this thesis is to examine how the characteristics of social media influencers (such as credibility, informativeness, similarity and enjoyability) affect well-being and engagement in the fitness sector. To achieve the proposed goal, this thesis was developed through a quantitative analysis study via an online questionnaire with 827 responses.Rohden, Simoni FernandaRUNMelo, Joana da Silva Correia Duarte de2023-05-02T17:32:28Z2023-04-132023-04-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/152317TID:203274083enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:34:38Zoai:run.unl.pt:10362/152317Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:54:51.720612Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The Impact of Social Media Influencers on Consumer Engagement and Well-being - The Role of Consumer Attachment
title The Impact of Social Media Influencers on Consumer Engagement and Well-being - The Role of Consumer Attachment
spellingShingle The Impact of Social Media Influencers on Consumer Engagement and Well-being - The Role of Consumer Attachment
Melo, Joana da Silva Correia Duarte de
Fitness Influencers
Social Media Influencers
Consumer Engagement
Consumer Attachment
Well-being
title_short The Impact of Social Media Influencers on Consumer Engagement and Well-being - The Role of Consumer Attachment
title_full The Impact of Social Media Influencers on Consumer Engagement and Well-being - The Role of Consumer Attachment
title_fullStr The Impact of Social Media Influencers on Consumer Engagement and Well-being - The Role of Consumer Attachment
title_full_unstemmed The Impact of Social Media Influencers on Consumer Engagement and Well-being - The Role of Consumer Attachment
title_sort The Impact of Social Media Influencers on Consumer Engagement and Well-being - The Role of Consumer Attachment
author Melo, Joana da Silva Correia Duarte de
author_facet Melo, Joana da Silva Correia Duarte de
author_role author
dc.contributor.none.fl_str_mv Rohden, Simoni Fernanda
RUN
dc.contributor.author.fl_str_mv Melo, Joana da Silva Correia Duarte de
dc.subject.por.fl_str_mv Fitness Influencers
Social Media Influencers
Consumer Engagement
Consumer Attachment
Well-being
topic Fitness Influencers
Social Media Influencers
Consumer Engagement
Consumer Attachment
Well-being
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2023
dc.date.none.fl_str_mv 2023-05-02T17:32:28Z
2023-04-13
2023-04-13T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/152317
TID:203274083
url http://hdl.handle.net/10362/152317
identifier_str_mv TID:203274083
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.mail.fl_str_mv
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