The importance of digital influencers for consumption desire formation in young portuguese people
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Acta Scientiarum. Human and Social Sciences (Online) |
Texto Completo: | https://periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/61488 |
Resumo: | This article addresses consumer desire formation in Portuguese young people in the age group 15 to 29 years. The article mainly sought to answer the following core question: What is the importance of digital influencers for consumer desire formation in the assessed young Portuguese individuals? Forty-six young individuals were heard in one-on-one semi-structured interviews and during focal groups. Friends, advertisements, and digital influencers were the primary source of consumer desire formation in this survey, with emphasis on digital influencers. These influencers and their standardized content are nowadays main references for young people, although the herein assessed population experiences the contradiction of knowing how their desires are formed and that they try to control them. On the one hand, this reality reflects a social integration process, and, on the other hand, it amplifies the semi-formation of these young individuals, who end up uncritically conforming to ‘the always equal’. |
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Acta Scientiarum. Human and Social Sciences (Online) |
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The importance of digital influencers for consumption desire formation in young portuguese peopleThe importance of digital influencers for consumption desire formation in young portuguese peopledesire to consume; youth; digital influencers; half-education.This article addresses consumer desire formation in Portuguese young people in the age group 15 to 29 years. The article mainly sought to answer the following core question: What is the importance of digital influencers for consumer desire formation in the assessed young Portuguese individuals? Forty-six young individuals were heard in one-on-one semi-structured interviews and during focal groups. Friends, advertisements, and digital influencers were the primary source of consumer desire formation in this survey, with emphasis on digital influencers. These influencers and their standardized content are nowadays main references for young people, although the herein assessed population experiences the contradiction of knowing how their desires are formed and that they try to control them. On the one hand, this reality reflects a social integration process, and, on the other hand, it amplifies the semi-formation of these young individuals, who end up uncritically conforming to ‘the always equal’.This article addresses consumer desire formation in Portuguese young people in the age group 15 to 29 years. The article mainly sought to answer the following core question: What is the importance of digital influencers for consumer desire formation in the assessed young Portuguese individuals? Forty-six young individuals were heard in one-on-one semi-structured interviews and during focal groups. Friends, advertisements, and digital influencers were the primary source of consumer desire formation in this survey, with emphasis on digital influencers. These influencers and their standardized content are nowadays main references for young people, although the herein assessed population experiences the contradiction of knowing how their desires are formed and that they try to control them. On the one hand, this reality reflects a social integration process, and, on the other hand, it amplifies the semi-formation of these young individuals, who end up uncritically conforming to ‘the always equal’.Universidade Estadual De Maringá2022-07-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/6148810.4025/actascihumansoc.v44i1.61488Acta Scientiarum. Human and Social Sciences; Vol 44 No 1 (2022); e61488Acta Scientiarum. Human and Social Sciences; v. 44 n. 1 (2022); e614881807-86561679-7361reponame:Acta Scientiarum. Human and Social Sciences (Online)instname:Universidade Estadual de Maringá (UEM)instacron:UEMenghttps://periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/61488/751375154589Copyright (c) 2022 Acta Scientiarum. Human and Social Scienceshttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessPadilha, ValquiriaPalos, Ana Cristina Pires Veiga, Carlos Veloso da2023-03-07T18:32:53Zoai:periodicos.uem.br/ojs:article/61488Revistahttps://periodicos.uem.br/ojs/index.php/ActaSciHumanSocSciPUBhttps://periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/oai||actahuman@uem.br1807-86561679-7361opendoar:2023-03-07T18:32:53Acta Scientiarum. Human and Social Sciences (Online) - Universidade Estadual de Maringá (UEM)false |
dc.title.none.fl_str_mv |
The importance of digital influencers for consumption desire formation in young portuguese people The importance of digital influencers for consumption desire formation in young portuguese people |
title |
The importance of digital influencers for consumption desire formation in young portuguese people |
spellingShingle |
The importance of digital influencers for consumption desire formation in young portuguese people Padilha, Valquiria desire to consume; youth; digital influencers; half-education. |
title_short |
The importance of digital influencers for consumption desire formation in young portuguese people |
title_full |
The importance of digital influencers for consumption desire formation in young portuguese people |
title_fullStr |
The importance of digital influencers for consumption desire formation in young portuguese people |
title_full_unstemmed |
The importance of digital influencers for consumption desire formation in young portuguese people |
title_sort |
The importance of digital influencers for consumption desire formation in young portuguese people |
author |
Padilha, Valquiria |
author_facet |
Padilha, Valquiria Palos, Ana Cristina Pires Veiga, Carlos Veloso da |
author_role |
author |
author2 |
Palos, Ana Cristina Pires Veiga, Carlos Veloso da |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Padilha, Valquiria Palos, Ana Cristina Pires Veiga, Carlos Veloso da |
dc.subject.por.fl_str_mv |
desire to consume; youth; digital influencers; half-education. |
topic |
desire to consume; youth; digital influencers; half-education. |
description |
This article addresses consumer desire formation in Portuguese young people in the age group 15 to 29 years. The article mainly sought to answer the following core question: What is the importance of digital influencers for consumer desire formation in the assessed young Portuguese individuals? Forty-six young individuals were heard in one-on-one semi-structured interviews and during focal groups. Friends, advertisements, and digital influencers were the primary source of consumer desire formation in this survey, with emphasis on digital influencers. These influencers and their standardized content are nowadays main references for young people, although the herein assessed population experiences the contradiction of knowing how their desires are formed and that they try to control them. On the one hand, this reality reflects a social integration process, and, on the other hand, it amplifies the semi-formation of these young individuals, who end up uncritically conforming to ‘the always equal’. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-07-26 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/61488 10.4025/actascihumansoc.v44i1.61488 |
url |
https://periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/61488 |
identifier_str_mv |
10.4025/actascihumansoc.v44i1.61488 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/61488/751375154589 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Acta Scientiarum. Human and Social Sciences http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Acta Scientiarum. Human and Social Sciences http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual De Maringá |
publisher.none.fl_str_mv |
Universidade Estadual De Maringá |
dc.source.none.fl_str_mv |
Acta Scientiarum. Human and Social Sciences; Vol 44 No 1 (2022); e61488 Acta Scientiarum. Human and Social Sciences; v. 44 n. 1 (2022); e61488 1807-8656 1679-7361 reponame:Acta Scientiarum. Human and Social Sciences (Online) instname:Universidade Estadual de Maringá (UEM) instacron:UEM |
instname_str |
Universidade Estadual de Maringá (UEM) |
instacron_str |
UEM |
institution |
UEM |
reponame_str |
Acta Scientiarum. Human and Social Sciences (Online) |
collection |
Acta Scientiarum. Human and Social Sciences (Online) |
repository.name.fl_str_mv |
Acta Scientiarum. Human and Social Sciences (Online) - Universidade Estadual de Maringá (UEM) |
repository.mail.fl_str_mv |
||actahuman@uem.br |
_version_ |
1799317505760559104 |