COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA

Detalhes bibliográficos
Autor(a) principal: de Holanda Teixeira, Raphael
Data de Publicação: 2015
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.26/23151
Resumo: The present work, as its main purpose, investigates of whether operational, demand, and home country factors influence an airline’s competitive position relative to its peers. Operational efficiency through cost management and hub strategies is a widely known subject in the airline business, and pressure from the deregulation of several air transport markets around the world and subsequent fierce competition on this service industry has increased the need for differentiation based on the aspect that more and more weighs on customer choice: costs and pricing. This investigation researches TAP Portugal against European competitors Iberia and Lufthansa on its service offerings to Latin America, making conclusions on whether the Portuguese airline has indeed a competitive advantage supported by its geography on serving that market.
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spelling COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICAcompetitive advantageairlinesTAPLatin AmericageographyThe present work, as its main purpose, investigates of whether operational, demand, and home country factors influence an airline’s competitive position relative to its peers. Operational efficiency through cost management and hub strategies is a widely known subject in the airline business, and pressure from the deregulation of several air transport markets around the world and subsequent fierce competition on this service industry has increased the need for differentiation based on the aspect that more and more weighs on customer choice: costs and pricing. This investigation researches TAP Portugal against European competitors Iberia and Lufthansa on its service offerings to Latin America, making conclusions on whether the Portuguese airline has indeed a competitive advantage supported by its geography on serving that market.Dias, ÁlvaroRepositório Comumde Holanda Teixeira, Raphael2018-06-20T16:16:46Z2015-09-222015-10-08T00:00:00Z2015-10-08T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.26/23151201946785enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T16:35:34Zoai:comum.rcaap.pt:10400.26/23151Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:17:57.570303Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA
title COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA
spellingShingle COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA
de Holanda Teixeira, Raphael
competitive advantage
airlines
TAP
Latin America
geography
title_short COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA
title_full COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA
title_fullStr COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA
title_full_unstemmed COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA
title_sort COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA
author de Holanda Teixeira, Raphael
author_facet de Holanda Teixeira, Raphael
author_role author
dc.contributor.none.fl_str_mv Dias, Álvaro
Repositório Comum
dc.contributor.author.fl_str_mv de Holanda Teixeira, Raphael
dc.subject.por.fl_str_mv competitive advantage
airlines
TAP
Latin America
geography
topic competitive advantage
airlines
TAP
Latin America
geography
description The present work, as its main purpose, investigates of whether operational, demand, and home country factors influence an airline’s competitive position relative to its peers. Operational efficiency through cost management and hub strategies is a widely known subject in the airline business, and pressure from the deregulation of several air transport markets around the world and subsequent fierce competition on this service industry has increased the need for differentiation based on the aspect that more and more weighs on customer choice: costs and pricing. This investigation researches TAP Portugal against European competitors Iberia and Lufthansa on its service offerings to Latin America, making conclusions on whether the Portuguese airline has indeed a competitive advantage supported by its geography on serving that market.
publishDate 2015
dc.date.none.fl_str_mv 2015-09-22
2015-10-08T00:00:00Z
2015-10-08T00:00:00Z
2018-06-20T16:16:46Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.26/23151
201946785
url http://hdl.handle.net/10400.26/23151
identifier_str_mv 201946785
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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