COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA
Autor(a) principal: | |
---|---|
Data de Publicação: | 2015 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.26/23151 |
Resumo: | The present work, as its main purpose, investigates of whether operational, demand, and home country factors influence an airline’s competitive position relative to its peers. Operational efficiency through cost management and hub strategies is a widely known subject in the airline business, and pressure from the deregulation of several air transport markets around the world and subsequent fierce competition on this service industry has increased the need for differentiation based on the aspect that more and more weighs on customer choice: costs and pricing. This investigation researches TAP Portugal against European competitors Iberia and Lufthansa on its service offerings to Latin America, making conclusions on whether the Portuguese airline has indeed a competitive advantage supported by its geography on serving that market. |
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COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICAcompetitive advantageairlinesTAPLatin AmericageographyThe present work, as its main purpose, investigates of whether operational, demand, and home country factors influence an airline’s competitive position relative to its peers. Operational efficiency through cost management and hub strategies is a widely known subject in the airline business, and pressure from the deregulation of several air transport markets around the world and subsequent fierce competition on this service industry has increased the need for differentiation based on the aspect that more and more weighs on customer choice: costs and pricing. This investigation researches TAP Portugal against European competitors Iberia and Lufthansa on its service offerings to Latin America, making conclusions on whether the Portuguese airline has indeed a competitive advantage supported by its geography on serving that market.Dias, ÁlvaroRepositório Comumde Holanda Teixeira, Raphael2018-06-20T16:16:46Z2015-09-222015-10-08T00:00:00Z2015-10-08T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.26/23151201946785enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T16:35:34Zoai:comum.rcaap.pt:10400.26/23151Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:17:57.570303Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA |
title |
COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA |
spellingShingle |
COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA de Holanda Teixeira, Raphael competitive advantage airlines TAP Latin America geography |
title_short |
COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA |
title_full |
COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA |
title_fullStr |
COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA |
title_full_unstemmed |
COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA |
title_sort |
COMPETITIVE ADVANTAGE: HOW TAP PORTUGAL KEEPS THE EDGE CONNECTING EUROPE AND LATIN AMERICA |
author |
de Holanda Teixeira, Raphael |
author_facet |
de Holanda Teixeira, Raphael |
author_role |
author |
dc.contributor.none.fl_str_mv |
Dias, Álvaro Repositório Comum |
dc.contributor.author.fl_str_mv |
de Holanda Teixeira, Raphael |
dc.subject.por.fl_str_mv |
competitive advantage airlines TAP Latin America geography |
topic |
competitive advantage airlines TAP Latin America geography |
description |
The present work, as its main purpose, investigates of whether operational, demand, and home country factors influence an airline’s competitive position relative to its peers. Operational efficiency through cost management and hub strategies is a widely known subject in the airline business, and pressure from the deregulation of several air transport markets around the world and subsequent fierce competition on this service industry has increased the need for differentiation based on the aspect that more and more weighs on customer choice: costs and pricing. This investigation researches TAP Portugal against European competitors Iberia and Lufthansa on its service offerings to Latin America, making conclusions on whether the Portuguese airline has indeed a competitive advantage supported by its geography on serving that market. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-09-22 2015-10-08T00:00:00Z 2015-10-08T00:00:00Z 2018-06-20T16:16:46Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.26/23151 201946785 |
url |
http://hdl.handle.net/10400.26/23151 |
identifier_str_mv |
201946785 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799130041023463424 |