Internship at the chocolate story, chocolate as cultural heritage

• Autor(a) principal: Carvalho, Elisabete da Silva
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.22/21523
• topic: Chocolate; Consumidores; Cacau; Cultura; Consumers; Cacao; Culture; Gestão

This internship report was completed as part of the Master's Degree in Intercultural Studies for Business, of the Instituto Superior de Contabilidade e Administração do Porto - Politécnico do Porto. The internship took place between February and May 2022, in the Chocolate Museum of the Museological Complex in Vila Nova de Gaia, called World of Wine. Chocolate goes through a complexity of processes before reaching the format through which it will be passed to the consumer. These processes are usually unknown to the common person and therefore undervalued, even if unreasonably so. However, it is these processes that have been creating a lot of buzz in the chocolate world in recent years, as there is an increasing demand for education on these topics. Museums are increasingly playing an important role in educating the masses on different topics, since through a more entertaining visit we can reach a larger number of people. Chocolate still presents itself as a delicacy adored and consumed by many. It is used at various moments in people's lives and for various reasons as well, eventually gaining an almost emotional attachment with the consumer who will seek it at different moments, happy or sad. The wide range of choices and the widely varying prices also present a positive aspect in obtaining the product. The purpose of this report is to present and analyze the internship at The Chocolate Story, a chocolate museum, and portray in detail the tasks performed throughout the internship, the complex and form of tourism in which it is placed and alluding to the theme of chocolate and the problems it presents, unknown and that come to influence the mentality of consumers and the way culture has encompassed this theme.