Travel agencies: from online channel conflict to multi-channel harmony
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10773/38922 |
Resumo: | The adoption of Internet as a distribution channel and a privileged e-commerce tool has pressed Travel Agencies (TAs) to a latent channel conflict. Our main interest is to understand how the traditional independent travel agencies in Portugal deal with the online channel.We suggest that TAs have to develop an innovative business model based on the online and offline complementary channels, in order to achieve a multi-channel harmony. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Travel agencies: from online channel conflict to multi-channel harmonyTourism distributionTravel agenciesOnline channelMulti-channel distributionThe adoption of Internet as a distribution channel and a privileged e-commerce tool has pressed Travel Agencies (TAs) to a latent channel conflict. Our main interest is to understand how the traditional independent travel agencies in Portugal deal with the online channel.We suggest that TAs have to develop an innovative business model based on the online and offline complementary channels, in order to achieve a multi-channel harmony.A adoção da Internet como canal de distribuição e como ferramenta privilegiada de comércio eletrónico pressionou as Agências de Viagens (AVs) para um conflito latente. O principal objetivo deste artigo é compreender como as AVs independentes tradicionais em Portugal lidam com o canal online. Sugere-se que as AVs desenvolvam um modelo de negócio inovador baseado na complementaridade dos canais online e offline, de modo a alcançar uma harmonia multicanal.DEGEIT - Universidade de Aveiro2023-07-24T08:45:12Z2012-01-01T00:00:00Z2012-01-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10773/38922eng1645-926110.34624/rtd.v1i17/18.12853Salvado, Josefina Olívia Marques GodinhoFerreira, Ana Maria Alves PedroCosta, Carlos Manuel Martinsinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-02-22T12:16:05Zoai:ria.ua.pt:10773/38922Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:09:13.649569Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Travel agencies: from online channel conflict to multi-channel harmony |
title |
Travel agencies: from online channel conflict to multi-channel harmony |
spellingShingle |
Travel agencies: from online channel conflict to multi-channel harmony Salvado, Josefina Olívia Marques Godinho Tourism distribution Travel agencies Online channel Multi-channel distribution |
title_short |
Travel agencies: from online channel conflict to multi-channel harmony |
title_full |
Travel agencies: from online channel conflict to multi-channel harmony |
title_fullStr |
Travel agencies: from online channel conflict to multi-channel harmony |
title_full_unstemmed |
Travel agencies: from online channel conflict to multi-channel harmony |
title_sort |
Travel agencies: from online channel conflict to multi-channel harmony |
author |
Salvado, Josefina Olívia Marques Godinho |
author_facet |
Salvado, Josefina Olívia Marques Godinho Ferreira, Ana Maria Alves Pedro Costa, Carlos Manuel Martins |
author_role |
author |
author2 |
Ferreira, Ana Maria Alves Pedro Costa, Carlos Manuel Martins |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Salvado, Josefina Olívia Marques Godinho Ferreira, Ana Maria Alves Pedro Costa, Carlos Manuel Martins |
dc.subject.por.fl_str_mv |
Tourism distribution Travel agencies Online channel Multi-channel distribution |
topic |
Tourism distribution Travel agencies Online channel Multi-channel distribution |
description |
The adoption of Internet as a distribution channel and a privileged e-commerce tool has pressed Travel Agencies (TAs) to a latent channel conflict. Our main interest is to understand how the traditional independent travel agencies in Portugal deal with the online channel.We suggest that TAs have to develop an innovative business model based on the online and offline complementary channels, in order to achieve a multi-channel harmony. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-01-01T00:00:00Z 2012-01-01 2023-07-24T08:45:12Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10773/38922 |
url |
http://hdl.handle.net/10773/38922 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1645-9261 10.34624/rtd.v1i17/18.12853 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
DEGEIT - Universidade de Aveiro |
publisher.none.fl_str_mv |
DEGEIT - Universidade de Aveiro |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137743506243584 |