SME competitiveness: an internationalization strategy for Dom Pedro Hotels
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/17552 |
Resumo: | This paper studies the internationalization process of Dom Pedro to South Brazil. The company’s strategy is critically assessed and it is argued that a professionalization of corporate strategic planning is needed regarding further internationalization. This finding combined with a regional macro environment and hotel industry scanning helps deriving success factors for an expansion to South Brazil. Building on those factors, the market is analyzed regarding the most favorable hotel location and typology and an implementation plan is proposed. It is concluded that a business hotel in Porto Alegre represents a reasonable investment opportunity, if connected to an improved strategic planning. |
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SME competitiveness: an internationalization strategy for Dom Pedro HotelsSME hotel investmentInternationalization strategyPortuguese hotel chainSouth Brazilian hotel industryDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper studies the internationalization process of Dom Pedro to South Brazil. The company’s strategy is critically assessed and it is argued that a professionalization of corporate strategic planning is needed regarding further internationalization. This finding combined with a regional macro environment and hotel industry scanning helps deriving success factors for an expansion to South Brazil. Building on those factors, the market is analyzed regarding the most favorable hotel location and typology and an implementation plan is proposed. It is concluded that a business hotel in Porto Alegre represents a reasonable investment opportunity, if connected to an improved strategic planning.Dahab, SóniaSoeiro, Filipe CastroRUNFeldmann, Hannah Henrike2016-05-25T10:14:57Z2013-012013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17552enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:38Zoai:run.unl.pt:10362/17552Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:03.439562Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
SME competitiveness: an internationalization strategy for Dom Pedro Hotels |
title |
SME competitiveness: an internationalization strategy for Dom Pedro Hotels |
spellingShingle |
SME competitiveness: an internationalization strategy for Dom Pedro Hotels Feldmann, Hannah Henrike SME hotel investment Internationalization strategy Portuguese hotel chain South Brazilian hotel industry Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
SME competitiveness: an internationalization strategy for Dom Pedro Hotels |
title_full |
SME competitiveness: an internationalization strategy for Dom Pedro Hotels |
title_fullStr |
SME competitiveness: an internationalization strategy for Dom Pedro Hotels |
title_full_unstemmed |
SME competitiveness: an internationalization strategy for Dom Pedro Hotels |
title_sort |
SME competitiveness: an internationalization strategy for Dom Pedro Hotels |
author |
Feldmann, Hannah Henrike |
author_facet |
Feldmann, Hannah Henrike |
author_role |
author |
dc.contributor.none.fl_str_mv |
Dahab, Sónia Soeiro, Filipe Castro RUN |
dc.contributor.author.fl_str_mv |
Feldmann, Hannah Henrike |
dc.subject.por.fl_str_mv |
SME hotel investment Internationalization strategy Portuguese hotel chain South Brazilian hotel industry Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
SME hotel investment Internationalization strategy Portuguese hotel chain South Brazilian hotel industry Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This paper studies the internationalization process of Dom Pedro to South Brazil. The company’s strategy is critically assessed and it is argued that a professionalization of corporate strategic planning is needed regarding further internationalization. This finding combined with a regional macro environment and hotel industry scanning helps deriving success factors for an expansion to South Brazil. Building on those factors, the market is analyzed regarding the most favorable hotel location and typology and an implementation plan is proposed. It is concluded that a business hotel in Porto Alegre represents a reasonable investment opportunity, if connected to an improved strategic planning. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-01 2013-01 2013-01-01T00:00:00Z 2016-05-25T10:14:57Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/17552 |
url |
http://hdl.handle.net/10362/17552 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137876464631808 |