Metaverse in luxury e-commerce
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/161197 |
Resumo: | Luxury fashion consumption is changing. For decades, the industry favored premium in-person experiences. Recently, however, luxury brands and consumers have taken notice of online channels, and competition is fiercer than ever. The aim of this thesis is to analyze the industry and specify recommendations for the improvement of a business model employed by major e commerce platforms in luxury fashion, the multi-brand model. Literature, a consumer survey and company records comprise the primary sources of information used to analyze the model and support the elaboration of three major recommendations: integration of metaverse technology, improved customer experience and digital loyalty development. |
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Metaverse in luxury e-commerceE-CommerceLuxury fashionMulti-brand platformBusiness modelDomínio/Área Científica::Ciências Sociais::Economia e GestãoLuxury fashion consumption is changing. For decades, the industry favored premium in-person experiences. Recently, however, luxury brands and consumers have taken notice of online channels, and competition is fiercer than ever. The aim of this thesis is to analyze the industry and specify recommendations for the improvement of a business model employed by major e commerce platforms in luxury fashion, the multi-brand model. Literature, a consumer survey and company records comprise the primary sources of information used to analyze the model and support the elaboration of three major recommendations: integration of metaverse technology, improved customer experience and digital loyalty development.Okhmatovskiy, IlyaRUNIturriaga, Santiago2023-12-13T13:59:35Z2023-02-172023-02-172023-02-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/161197TID:203314948enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:44:02Zoai:run.unl.pt:10362/161197Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:58:25.399426Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Metaverse in luxury e-commerce |
title |
Metaverse in luxury e-commerce |
spellingShingle |
Metaverse in luxury e-commerce Iturriaga, Santiago E-Commerce Luxury fashion Multi-brand platform Business model Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Metaverse in luxury e-commerce |
title_full |
Metaverse in luxury e-commerce |
title_fullStr |
Metaverse in luxury e-commerce |
title_full_unstemmed |
Metaverse in luxury e-commerce |
title_sort |
Metaverse in luxury e-commerce |
author |
Iturriaga, Santiago |
author_facet |
Iturriaga, Santiago |
author_role |
author |
dc.contributor.none.fl_str_mv |
Okhmatovskiy, Ilya RUN |
dc.contributor.author.fl_str_mv |
Iturriaga, Santiago |
dc.subject.por.fl_str_mv |
E-Commerce Luxury fashion Multi-brand platform Business model Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
E-Commerce Luxury fashion Multi-brand platform Business model Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Luxury fashion consumption is changing. For decades, the industry favored premium in-person experiences. Recently, however, luxury brands and consumers have taken notice of online channels, and competition is fiercer than ever. The aim of this thesis is to analyze the industry and specify recommendations for the improvement of a business model employed by major e commerce platforms in luxury fashion, the multi-brand model. Literature, a consumer survey and company records comprise the primary sources of information used to analyze the model and support the elaboration of three major recommendations: integration of metaverse technology, improved customer experience and digital loyalty development. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-12-13T13:59:35Z 2023-02-17 2023-02-17 2023-02-17T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/161197 TID:203314948 |
url |
http://hdl.handle.net/10362/161197 |
identifier_str_mv |
TID:203314948 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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