Metaverse in luxury e-commerce

Detalhes bibliográficos
Autor(a) principal: Iturriaga, Santiago
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/161197
Resumo: Luxury fashion consumption is changing. For decades, the industry favored premium in-person experiences. Recently, however, luxury brands and consumers have taken notice of online channels, and competition is fiercer than ever. The aim of this thesis is to analyze the industry and specify recommendations for the improvement of a business model employed by major e commerce platforms in luxury fashion, the multi-brand model. Literature, a consumer survey and company records comprise the primary sources of information used to analyze the model and support the elaboration of three major recommendations: integration of metaverse technology, improved customer experience and digital loyalty development.
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spelling Metaverse in luxury e-commerceE-CommerceLuxury fashionMulti-brand platformBusiness modelDomínio/Área Científica::Ciências Sociais::Economia e GestãoLuxury fashion consumption is changing. For decades, the industry favored premium in-person experiences. Recently, however, luxury brands and consumers have taken notice of online channels, and competition is fiercer than ever. The aim of this thesis is to analyze the industry and specify recommendations for the improvement of a business model employed by major e commerce platforms in luxury fashion, the multi-brand model. Literature, a consumer survey and company records comprise the primary sources of information used to analyze the model and support the elaboration of three major recommendations: integration of metaverse technology, improved customer experience and digital loyalty development.Okhmatovskiy, IlyaRUNIturriaga, Santiago2023-12-13T13:59:35Z2023-02-172023-02-172023-02-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/161197TID:203314948enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:44:02Zoai:run.unl.pt:10362/161197Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:58:25.399426Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Metaverse in luxury e-commerce
title Metaverse in luxury e-commerce
spellingShingle Metaverse in luxury e-commerce
Iturriaga, Santiago
E-Commerce
Luxury fashion
Multi-brand platform
Business model
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Metaverse in luxury e-commerce
title_full Metaverse in luxury e-commerce
title_fullStr Metaverse in luxury e-commerce
title_full_unstemmed Metaverse in luxury e-commerce
title_sort Metaverse in luxury e-commerce
author Iturriaga, Santiago
author_facet Iturriaga, Santiago
author_role author
dc.contributor.none.fl_str_mv Okhmatovskiy, Ilya
RUN
dc.contributor.author.fl_str_mv Iturriaga, Santiago
dc.subject.por.fl_str_mv E-Commerce
Luxury fashion
Multi-brand platform
Business model
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic E-Commerce
Luxury fashion
Multi-brand platform
Business model
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Luxury fashion consumption is changing. For decades, the industry favored premium in-person experiences. Recently, however, luxury brands and consumers have taken notice of online channels, and competition is fiercer than ever. The aim of this thesis is to analyze the industry and specify recommendations for the improvement of a business model employed by major e commerce platforms in luxury fashion, the multi-brand model. Literature, a consumer survey and company records comprise the primary sources of information used to analyze the model and support the elaboration of three major recommendations: integration of metaverse technology, improved customer experience and digital loyalty development.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-13T13:59:35Z
2023-02-17
2023-02-17
2023-02-17T00:00:00Z
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/161197
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identifier_str_mv TID:203314948
dc.language.iso.fl_str_mv eng
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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