From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare

Detalhes bibliográficos
Autor(a) principal: Goethel, Mariana Fagundes
Data de Publicação: 2016
Outros Autores: Trevisan, Michele Kapp
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.58050/comunicando.v5i2.219
Resumo: Like the Cinema, games are an audiovisual product, but with the differential of the interactivity with players. As a new media, electronic games have shown a great communicational potential and, since the evolution of different technologies, it has emerged the need of creating a promotion strategy for games. Thus, taking as a reference the audiovisual strategies used for advertising films according to Vanoyne and Goliot-Lété (1994), this work aims to analyze the use of cinematographic language as a resource in the live-action trailer of Call of Duty: Advanced Warfare, which contributes to affirm these audiovisual strategies in this advertising piece.
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spelling From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfareDa animação para o live-action: uma análise das estratégias audiovisuais do trailer com atores reais de call of duty advanced warfareVideogameEletronic gamesAudiovisual AdvertisingtrailerLive-actionVideogameJogos eletrônicosPublicidade AudiovisualTrailerLive-actionLike the Cinema, games are an audiovisual product, but with the differential of the interactivity with players. As a new media, electronic games have shown a great communicational potential and, since the evolution of different technologies, it has emerged the need of creating a promotion strategy for games. Thus, taking as a reference the audiovisual strategies used for advertising films according to Vanoyne and Goliot-Lété (1994), this work aims to analyze the use of cinematographic language as a resource in the live-action trailer of Call of Duty: Advanced Warfare, which contributes to affirm these audiovisual strategies in this advertising piece.Assim como o cinema, os games são um produto audiovisual, porém com o diferencial da interatividade com os jogadores. Como uma nova mídia, os jogos eletrônicos têm se mostrado possuidores de um grande potencial comunicacional, e a partir da evolução das tecnologias surgiu a necessidade de criar uma estratégia de promoção para os games, que muito se assemelha a produzida para os filmes. Desse modo, tomando como referência as estratégias audiovisuais para filmes publicitários segundo Vanoye e Goliot-Lété (1994), o presente trabalho busca analisar a utilização de recursos da linguagem cinematográfica no trailer live-action do jogo Call of Duty: Advanced Warfareque contribuem para afirmação destas estratégias audiovisuais na obra publicitária em questão.Sopcom2016-12-30info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.58050/comunicando.v5i2.219https://doi.org/10.58050/comunicando.v5i2.219Revista Comunicando; Vol. 5 No. 2 (2016): History and Contemporaneity Producing Views on Communication; 64 - 87Revista Comunicando; Vol. 5 Núm. 2 (2016): Historia y Cuestiones Contemporáneas; 64 - 87Revista Comunicando; Vol. 5 N.º 2 (2016): A História e a Contemporaneidade Produzindo Olhares Sobre a Comunicação; 64 - 872182-4037reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/219https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/219/154Goethel, Mariana FagundesTrevisan, Michele Kappinfo:eu-repo/semantics/openAccess2024-03-16T08:29:07Zoai:revistacomunicando.sopcom.pt:article/219Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T04:01:34.620633Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare
Da animação para o live-action: uma análise das estratégias audiovisuais do trailer com atores reais de call of duty advanced warfare
title From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare
spellingShingle From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare
Goethel, Mariana Fagundes
Videogame
Eletronic games
Audiovisual Advertising
trailer
Live-action
Videogame
Jogos eletrônicos
Publicidade Audiovisual
Trailer
Live-action
title_short From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare
title_full From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare
title_fullStr From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare
title_full_unstemmed From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare
title_sort From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare
author Goethel, Mariana Fagundes
author_facet Goethel, Mariana Fagundes
Trevisan, Michele Kapp
author_role author
author2 Trevisan, Michele Kapp
author2_role author
dc.contributor.author.fl_str_mv Goethel, Mariana Fagundes
Trevisan, Michele Kapp
dc.subject.por.fl_str_mv Videogame
Eletronic games
Audiovisual Advertising
trailer
Live-action
Videogame
Jogos eletrônicos
Publicidade Audiovisual
Trailer
Live-action
topic Videogame
Eletronic games
Audiovisual Advertising
trailer
Live-action
Videogame
Jogos eletrônicos
Publicidade Audiovisual
Trailer
Live-action
description Like the Cinema, games are an audiovisual product, but with the differential of the interactivity with players. As a new media, electronic games have shown a great communicational potential and, since the evolution of different technologies, it has emerged the need of creating a promotion strategy for games. Thus, taking as a reference the audiovisual strategies used for advertising films according to Vanoyne and Goliot-Lété (1994), this work aims to analyze the use of cinematographic language as a resource in the live-action trailer of Call of Duty: Advanced Warfare, which contributes to affirm these audiovisual strategies in this advertising piece.
publishDate 2016
dc.date.none.fl_str_mv 2016-12-30
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.58050/comunicando.v5i2.219
https://doi.org/10.58050/comunicando.v5i2.219
url https://doi.org/10.58050/comunicando.v5i2.219
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/219
https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/219/154
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Sopcom
publisher.none.fl_str_mv Sopcom
dc.source.none.fl_str_mv Revista Comunicando; Vol. 5 No. 2 (2016): History and Contemporaneity Producing Views on Communication; 64 - 87
Revista Comunicando; Vol. 5 Núm. 2 (2016): Historia y Cuestiones Contemporáneas; 64 - 87
Revista Comunicando; Vol. 5 N.º 2 (2016): A História e a Contemporaneidade Produzindo Olhares Sobre a Comunicação; 64 - 87
2182-4037
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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