From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.58050/comunicando.v5i2.219 |
Resumo: | Like the Cinema, games are an audiovisual product, but with the differential of the interactivity with players. As a new media, electronic games have shown a great communicational potential and, since the evolution of different technologies, it has emerged the need of creating a promotion strategy for games. Thus, taking as a reference the audiovisual strategies used for advertising films according to Vanoyne and Goliot-Lété (1994), this work aims to analyze the use of cinematographic language as a resource in the live-action trailer of Call of Duty: Advanced Warfare, which contributes to affirm these audiovisual strategies in this advertising piece. |
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From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfareDa animação para o live-action: uma análise das estratégias audiovisuais do trailer com atores reais de call of duty advanced warfareVideogameEletronic gamesAudiovisual AdvertisingtrailerLive-actionVideogameJogos eletrônicosPublicidade AudiovisualTrailerLive-actionLike the Cinema, games are an audiovisual product, but with the differential of the interactivity with players. As a new media, electronic games have shown a great communicational potential and, since the evolution of different technologies, it has emerged the need of creating a promotion strategy for games. Thus, taking as a reference the audiovisual strategies used for advertising films according to Vanoyne and Goliot-Lété (1994), this work aims to analyze the use of cinematographic language as a resource in the live-action trailer of Call of Duty: Advanced Warfare, which contributes to affirm these audiovisual strategies in this advertising piece.Assim como o cinema, os games são um produto audiovisual, porém com o diferencial da interatividade com os jogadores. Como uma nova mídia, os jogos eletrônicos têm se mostrado possuidores de um grande potencial comunicacional, e a partir da evolução das tecnologias surgiu a necessidade de criar uma estratégia de promoção para os games, que muito se assemelha a produzida para os filmes. Desse modo, tomando como referência as estratégias audiovisuais para filmes publicitários segundo Vanoye e Goliot-Lété (1994), o presente trabalho busca analisar a utilização de recursos da linguagem cinematográfica no trailer live-action do jogo Call of Duty: Advanced Warfareque contribuem para afirmação destas estratégias audiovisuais na obra publicitária em questão.Sopcom2016-12-30info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.58050/comunicando.v5i2.219https://doi.org/10.58050/comunicando.v5i2.219Revista Comunicando; Vol. 5 No. 2 (2016): History and Contemporaneity Producing Views on Communication; 64 - 87Revista Comunicando; Vol. 5 Núm. 2 (2016): Historia y Cuestiones Contemporáneas; 64 - 87Revista Comunicando; Vol. 5 N.º 2 (2016): A História e a Contemporaneidade Produzindo Olhares Sobre a Comunicação; 64 - 872182-4037reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/219https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/219/154Goethel, Mariana FagundesTrevisan, Michele Kappinfo:eu-repo/semantics/openAccess2024-03-16T08:29:07Zoai:revistacomunicando.sopcom.pt:article/219Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T04:01:34.620633Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare Da animação para o live-action: uma análise das estratégias audiovisuais do trailer com atores reais de call of duty advanced warfare |
title |
From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare |
spellingShingle |
From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare Goethel, Mariana Fagundes Videogame Eletronic games Audiovisual Advertising trailer Live-action Videogame Jogos eletrônicos Publicidade Audiovisual Trailer Live-action |
title_short |
From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare |
title_full |
From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare |
title_fullStr |
From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare |
title_full_unstemmed |
From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare |
title_sort |
From animation to live-action: an analysis of the audiovisual strategies of the trailer with real actors of call of duty advanced warfare |
author |
Goethel, Mariana Fagundes |
author_facet |
Goethel, Mariana Fagundes Trevisan, Michele Kapp |
author_role |
author |
author2 |
Trevisan, Michele Kapp |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Goethel, Mariana Fagundes Trevisan, Michele Kapp |
dc.subject.por.fl_str_mv |
Videogame Eletronic games Audiovisual Advertising trailer Live-action Videogame Jogos eletrônicos Publicidade Audiovisual Trailer Live-action |
topic |
Videogame Eletronic games Audiovisual Advertising trailer Live-action Videogame Jogos eletrônicos Publicidade Audiovisual Trailer Live-action |
description |
Like the Cinema, games are an audiovisual product, but with the differential of the interactivity with players. As a new media, electronic games have shown a great communicational potential and, since the evolution of different technologies, it has emerged the need of creating a promotion strategy for games. Thus, taking as a reference the audiovisual strategies used for advertising films according to Vanoyne and Goliot-Lété (1994), this work aims to analyze the use of cinematographic language as a resource in the live-action trailer of Call of Duty: Advanced Warfare, which contributes to affirm these audiovisual strategies in this advertising piece. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-12-30 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.58050/comunicando.v5i2.219 https://doi.org/10.58050/comunicando.v5i2.219 |
url |
https://doi.org/10.58050/comunicando.v5i2.219 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/219 https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/219/154 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Sopcom |
publisher.none.fl_str_mv |
Sopcom |
dc.source.none.fl_str_mv |
Revista Comunicando; Vol. 5 No. 2 (2016): History and Contemporaneity Producing Views on Communication; 64 - 87 Revista Comunicando; Vol. 5 Núm. 2 (2016): Historia y Cuestiones Contemporáneas; 64 - 87 Revista Comunicando; Vol. 5 N.º 2 (2016): A História e a Contemporaneidade Produzindo Olhares Sobre a Comunicação; 64 - 87 2182-4037 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138188798722048 |