Drivers e fatores que influenciam a integração da sustentabilidade na estratégia das empresas do setor da hotelaria

• Autor(a) principal: Godinho, Bruno Alexandre Palma
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/23938
• topic: Tourism; Hospitality; Strategy; Sustainability; Social responsibility; Turismo -- Tourism; Hotelaria; Estratégias; Sustentabilidade -- Sustainability; Responsabilidade social

The main goal of this dissertation is to understand the different drivers and factors that positively or negatively influence the integration of sustainability in the strategy of companies in the hospitality sector. Complementarily, the investigation also aims to understand whether hotels with different characteristics present different drivers and factors in this same issue, as well as how these companies integrate sustainability into their strategic planning. To this end, four semi-structured interviews were carried out with managers of four different hotels that allowed me to understand the different points of view on the subject, as well as to understand what motivates and influences the integration of sustainability by these hotels. A questionnaire was also applied to these same managers in order to confront them with the different drivers and factors that were highlighted by the authors in the literature review. From this analysis, it was possible to understand that although there are differences between the hotels that are in different stages of integration of sustainability and also between those that have different dimensions, some common drivers and factors were also found between the different hotels, namely social and environmental responsibility, stakeholder involvement and organizational culture.