The role of the tenant mix in the positioning and image of shopping centres
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/21672 |
Resumo: | The retail real estate sector has faced several challenges in recent years, from the rapid advance of digital technologies, the growth of e-commerce, to the consumers’ habits changing and their demand for more impactful physical shopping experiences. In order to counter these, shopping centre owners and managers are rethinking the tenant mixes and types of anchor stores that are able to meet consumers’ expectations. This research was conducted with the aim of understanding the tole of the tenant mix in the definition of the positioning and image of shopping centres. Moreover, it was investigated if the tenant mix was related to some business drivers, such as the frequency of visits, money and time spent, patronage intention and participation in loyalty programs. Secondary data was used to define concepts as retail strategy, shopping centre, tenant mix, mall image and mall positioning based on theory. Primary data was collected through one-on-one interviews with professionals working on the retail real estate sector, as well as by collecting answers from 141 consumers through an online questionnaire. The empirical analysis shows the tenant mix is not the number one contributor to neither mall positioning nor mall image, however it is one of the main dimensions that explain these concepts. Moreover, strong and moderate positive correlations were found between the importance given to the tenant mix and its influence on frequency of visits, patronage intentions, money spent, and time spent. . |
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The role of the tenant mix in the positioning and image of shopping centresShopping centreTenant mixPositioningMall imageDifferentiationRetail strategyCentros comerciaisPosicionamentoImagemDiferenciaçãoEstratégia de retalhoThe retail real estate sector has faced several challenges in recent years, from the rapid advance of digital technologies, the growth of e-commerce, to the consumers’ habits changing and their demand for more impactful physical shopping experiences. In order to counter these, shopping centre owners and managers are rethinking the tenant mixes and types of anchor stores that are able to meet consumers’ expectations. This research was conducted with the aim of understanding the tole of the tenant mix in the definition of the positioning and image of shopping centres. Moreover, it was investigated if the tenant mix was related to some business drivers, such as the frequency of visits, money and time spent, patronage intention and participation in loyalty programs. Secondary data was used to define concepts as retail strategy, shopping centre, tenant mix, mall image and mall positioning based on theory. Primary data was collected through one-on-one interviews with professionals working on the retail real estate sector, as well as by collecting answers from 141 consumers through an online questionnaire. The empirical analysis shows the tenant mix is not the number one contributor to neither mall positioning nor mall image, however it is one of the main dimensions that explain these concepts. Moreover, strong and moderate positive correlations were found between the importance given to the tenant mix and its influence on frequency of visits, patronage intentions, money spent, and time spent. .O setor imobiliário de retalho enfrentou vários desafios nos últimos anos, desde o rápido desenvolvimento das tecnologias digitais, o crescimento do e-commerce, até à mudança dos hábitos dos consumidores. Na procura pelo sucesso, proprietários e gestores de centros comerciais começam a repensar as combinações de lojistas e os tipos de lojas âncora que são capazes de responder às expectativas dos consumidores. Este estudo foi realizado com o objetivo de compreender o papel do tenant mix na definição do posicionamento e imagem dos centros comerciais. Além disso, foi investigado se o mix de lojistas estava relacionado com alguns fatores de sucesso do negócio, tais como a frequência de visitas, dinheiro e tempo gasto, intenção de recomendar o centro e participação em programas de fidelização. Dados secundários foram usados para definir conceitos como estratégia de retalho, centro comercial, tenant mix, imagem e posicionamento de um centro comercial. Os dados primários foram recolhidos através de entrevistas individuais com profissionais que trabalham no setor imobiliário de retalho, bem como pelas respostas de 141 consumidores através de um questionário online. A análise empírica providencia evidência de que o tenant mix não é o fator que mais contribui para a definição, nem do posicionamento, nem da imagem de um centro comercial, sendo, no entanto, uma das principais dimensões que explicam esses conceitos. Além disso, foram encontradas correlações positivas fortes e moderadas entre a importância atribuída ao tenant mix e a sua influência na frequência das visitas, intenções de recomendar o centro, dinheiro gasto e tempo gasto.2021-11-26T00:00:00Z2020-11-26T00:00:00Z2020-11-262020-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/21672TID:202578410engDias, Maria Margarida Marianoinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:34:58Zoai:repositorio.iscte-iul.pt:10071/21672Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:15:49.448868Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The role of the tenant mix in the positioning and image of shopping centres |
title |
The role of the tenant mix in the positioning and image of shopping centres |
spellingShingle |
The role of the tenant mix in the positioning and image of shopping centres Dias, Maria Margarida Mariano Shopping centre Tenant mix Positioning Mall image Differentiation Retail strategy Centros comerciais Posicionamento Imagem Diferenciação Estratégia de retalho |
title_short |
The role of the tenant mix in the positioning and image of shopping centres |
title_full |
The role of the tenant mix in the positioning and image of shopping centres |
title_fullStr |
The role of the tenant mix in the positioning and image of shopping centres |
title_full_unstemmed |
The role of the tenant mix in the positioning and image of shopping centres |
title_sort |
The role of the tenant mix in the positioning and image of shopping centres |
author |
Dias, Maria Margarida Mariano |
author_facet |
Dias, Maria Margarida Mariano |
author_role |
author |
dc.contributor.author.fl_str_mv |
Dias, Maria Margarida Mariano |
dc.subject.por.fl_str_mv |
Shopping centre Tenant mix Positioning Mall image Differentiation Retail strategy Centros comerciais Posicionamento Imagem Diferenciação Estratégia de retalho |
topic |
Shopping centre Tenant mix Positioning Mall image Differentiation Retail strategy Centros comerciais Posicionamento Imagem Diferenciação Estratégia de retalho |
description |
The retail real estate sector has faced several challenges in recent years, from the rapid advance of digital technologies, the growth of e-commerce, to the consumers’ habits changing and their demand for more impactful physical shopping experiences. In order to counter these, shopping centre owners and managers are rethinking the tenant mixes and types of anchor stores that are able to meet consumers’ expectations. This research was conducted with the aim of understanding the tole of the tenant mix in the definition of the positioning and image of shopping centres. Moreover, it was investigated if the tenant mix was related to some business drivers, such as the frequency of visits, money and time spent, patronage intention and participation in loyalty programs. Secondary data was used to define concepts as retail strategy, shopping centre, tenant mix, mall image and mall positioning based on theory. Primary data was collected through one-on-one interviews with professionals working on the retail real estate sector, as well as by collecting answers from 141 consumers through an online questionnaire. The empirical analysis shows the tenant mix is not the number one contributor to neither mall positioning nor mall image, however it is one of the main dimensions that explain these concepts. Moreover, strong and moderate positive correlations were found between the importance given to the tenant mix and its influence on frequency of visits, patronage intentions, money spent, and time spent. . |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-11-26T00:00:00Z 2020-11-26 2020-10 2021-11-26T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/21672 TID:202578410 |
url |
http://hdl.handle.net/10071/21672 |
identifier_str_mv |
TID:202578410 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799134716239020032 |