Impact of brand familiarity on attitude formation

Detalhes bibliográficos
Autor(a) principal: Junior Ladeira, Wagner
Data de Publicação: 2022
Outros Autores: Santiago, Joanna, Santini, Fernando de Oliveira, Pinto, Diego Costa
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/138266
Resumo: Junior Ladeira, W., Santiago, J., Santini, F. D. O., & Pinto, D. C. (2022). Impact of brand familiarity on attitude formation: insights and generalizations from a meta-analysis. Journal of Product and Brand Management, 31(8), 1168-1179. https://doi.org/10.1108/JPBM-10-2020-3166
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spelling Impact of brand familiarity on attitude formationinsights and generalizations from a meta-analysisBrand familiarityAttitude formationMeta-analysisModeratorsMarketingManagement of Technology and InnovationSDG 8 - Decent Work and Economic GrowthJunior Ladeira, W., Santiago, J., Santini, F. D. O., & Pinto, D. C. (2022). Impact of brand familiarity on attitude formation: insights and generalizations from a meta-analysis. Journal of Product and Brand Management, 31(8), 1168-1179. https://doi.org/10.1108/JPBM-10-2020-3166Purpose – This study aims to investigate the effects of brand familiarity on attitude formation across different advertising channels, product types and brand settings. Design/methodology/approach – A meta-analysis containing 107 empirical studies with 183 effects sizes tests a theoretical model according to situational moderators and methodological factors of brand familiarity. Findings – Brand familiarity has stronger positive impacts on attitude formation under particular advertising tools (online and real advertising), product types (hedonic and mature products) and brand characteristics (memory-based recall). The findings also depend on methodological factors such as student samples, laboratory settings and non-estimated effect sizes. Originality/value – This meta-analytic study reconciles prior inconsistencies and advances the understanding of brand familiarity across key advertising, product and brand moderators.Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNJunior Ladeira, WagnerSantiago, JoannaSantini, Fernando de OliveiraPinto, Diego Costa2022-05-19T22:13:33Z2022-10-042022-10-04T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article12application/pdfhttp://hdl.handle.net/10362/138266eng1061-0421PURE: 43307220https://doi.org/10.1108/JPBM-10-2020-3166info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:15:35Zoai:run.unl.pt:10362/138266Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:02.998561Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Impact of brand familiarity on attitude formation
insights and generalizations from a meta-analysis
title Impact of brand familiarity on attitude formation
spellingShingle Impact of brand familiarity on attitude formation
Junior Ladeira, Wagner
Brand familiarity
Attitude formation
Meta-analysis
Moderators
Marketing
Management of Technology and Innovation
SDG 8 - Decent Work and Economic Growth
title_short Impact of brand familiarity on attitude formation
title_full Impact of brand familiarity on attitude formation
title_fullStr Impact of brand familiarity on attitude formation
title_full_unstemmed Impact of brand familiarity on attitude formation
title_sort Impact of brand familiarity on attitude formation
author Junior Ladeira, Wagner
author_facet Junior Ladeira, Wagner
Santiago, Joanna
Santini, Fernando de Oliveira
Pinto, Diego Costa
author_role author
author2 Santiago, Joanna
Santini, Fernando de Oliveira
Pinto, Diego Costa
author2_role author
author
author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
NOVA Information Management School (NOVA IMS)
RUN
dc.contributor.author.fl_str_mv Junior Ladeira, Wagner
Santiago, Joanna
Santini, Fernando de Oliveira
Pinto, Diego Costa
dc.subject.por.fl_str_mv Brand familiarity
Attitude formation
Meta-analysis
Moderators
Marketing
Management of Technology and Innovation
SDG 8 - Decent Work and Economic Growth
topic Brand familiarity
Attitude formation
Meta-analysis
Moderators
Marketing
Management of Technology and Innovation
SDG 8 - Decent Work and Economic Growth
description Junior Ladeira, W., Santiago, J., Santini, F. D. O., & Pinto, D. C. (2022). Impact of brand familiarity on attitude formation: insights and generalizations from a meta-analysis. Journal of Product and Brand Management, 31(8), 1168-1179. https://doi.org/10.1108/JPBM-10-2020-3166
publishDate 2022
dc.date.none.fl_str_mv 2022-05-19T22:13:33Z
2022-10-04
2022-10-04T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/138266
url http://hdl.handle.net/10362/138266
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1061-0421
PURE: 43307220
https://doi.org/10.1108/JPBM-10-2020-3166
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 12
application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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