Remaining traditional with the core while implementing digital solutions : a multiple case study of fast-moving consumer goods companies about digitalization and business model innovation
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/43396 |
Resumo: | This dissertation explores the external and internal determinants influencing business model innovation in fast-moving consumer goods companies. It will further investigate the impact of digitalization-related factors on (existing) business models as well as the usage of digital technologies. In the end, barriers and success factors that shape business model innovation within the fast-moving consumer goods industry will be identified. In the literature review, definitions of the business model concept and its innovation are discussed. Based on those insights, the characteristics of business models in the fast-moving consumer goods industry are identified and a deepened understanding of the phenomenon on digitalization is created. Based on the theoretical insights gained in the literature review, a multiple case study spanning three different fast-moving consumer goods firms is performed. Business model developments and digitalization efforts of those three companies are investigated by the conduct of two semi-structured interviews per case with related managers, complemented with secondary data. It has been found that managing an old business model and a new business model that require different assets at the same time may create frictions that diminish profitability. As suppliers and distributors are highly interdependent and the German FMCG market is composed of a few big players, each interviewed company engages in different strategies and degrees of business model innovation and digitalization efforts. Especially adaptability seems to be a success factor to sustainable, long-term success. |
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Remaining traditional with the core while implementing digital solutions : a multiple case study of fast-moving consumer goods companies about digitalization and business model innovationBusiness model innovationDigitalizationFMCG IndustryFast-moving consumer goodsGermanyInovação do modelo de negócioDigitalizaçãoIndústria de FMCGBens de consumo rápidoAlemanhaDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis dissertation explores the external and internal determinants influencing business model innovation in fast-moving consumer goods companies. It will further investigate the impact of digitalization-related factors on (existing) business models as well as the usage of digital technologies. In the end, barriers and success factors that shape business model innovation within the fast-moving consumer goods industry will be identified. In the literature review, definitions of the business model concept and its innovation are discussed. Based on those insights, the characteristics of business models in the fast-moving consumer goods industry are identified and a deepened understanding of the phenomenon on digitalization is created. Based on the theoretical insights gained in the literature review, a multiple case study spanning three different fast-moving consumer goods firms is performed. Business model developments and digitalization efforts of those three companies are investigated by the conduct of two semi-structured interviews per case with related managers, complemented with secondary data. It has been found that managing an old business model and a new business model that require different assets at the same time may create frictions that diminish profitability. As suppliers and distributors are highly interdependent and the German FMCG market is composed of a few big players, each interviewed company engages in different strategies and degrees of business model innovation and digitalization efforts. Especially adaptability seems to be a success factor to sustainable, long-term success.Esta dissertação explora os determinantes externos e internos que influenciam a inovação do modelo de negócio em empresas de bens de consumo rápido. Investigará o impacto dos factores relacionados com a digitalização nos modelos de negócio (existentes), bem como a utilização de tecnologias digitais. Serão identificadas as barreiras e os factores de sucesso. Na revisão da literatura, são discutidas as definições do conceito de modelo de negócio. Com base nesses conhecimentos, são identificadas as características dos modelos de negócio na indústria de bens de consumo rápido e é criada uma compreensão do fenómeno da digitalização. Com base nos conhecimentos teóricos, é efectuado um estudo de casos múltiplos que abrange três empresas diferentes de bens de consumo rápido. A evolução do modelo de negócio e os esforços de digitalização dessas três empresas são investigados através da realização de duas entrevistas semi-estruturadas por caso com os respectivos gestores, complementadas por dados secundários. Os resultados sugerem que a gestão de um modelo de negócio antigo e de um novo modelo de negócio, que exigem activos diferentes ao mesmo tempo, pode criar fricções que diminuem a rentabilidade. Uma vez que os fornecedores e os distribuidores são altamente interdependentes e o mercado alemão de produtos de grande consumo é composto por alguns grandes operadores, as empresas adoptam diferentes estratégias e graus de inovação do modelo de negócio e esforços de digitalização. A adaptabilidade, em especial, parece ser um fator de sucesso para um êxito sustentável e a longo prazo.Wójcik, PiotrVeritati - Repositório Institucional da Universidade Católica PortuguesaSörries, Tessa2023-12-19T14:15:53Z2023-10-202023-08-152023-10-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/43396TID:203378350enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-26T01:38:47Zoai:repositorio.ucp.pt:10400.14/43396Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:10.276201Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Remaining traditional with the core while implementing digital solutions : a multiple case study of fast-moving consumer goods companies about digitalization and business model innovation |
title |
Remaining traditional with the core while implementing digital solutions : a multiple case study of fast-moving consumer goods companies about digitalization and business model innovation |
spellingShingle |
Remaining traditional with the core while implementing digital solutions : a multiple case study of fast-moving consumer goods companies about digitalization and business model innovation Sörries, Tessa Business model innovation Digitalization FMCG Industry Fast-moving consumer goods Germany Inovação do modelo de negócio Digitalização Indústria de FMCG Bens de consumo rápido Alemanha Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Remaining traditional with the core while implementing digital solutions : a multiple case study of fast-moving consumer goods companies about digitalization and business model innovation |
title_full |
Remaining traditional with the core while implementing digital solutions : a multiple case study of fast-moving consumer goods companies about digitalization and business model innovation |
title_fullStr |
Remaining traditional with the core while implementing digital solutions : a multiple case study of fast-moving consumer goods companies about digitalization and business model innovation |
title_full_unstemmed |
Remaining traditional with the core while implementing digital solutions : a multiple case study of fast-moving consumer goods companies about digitalization and business model innovation |
title_sort |
Remaining traditional with the core while implementing digital solutions : a multiple case study of fast-moving consumer goods companies about digitalization and business model innovation |
author |
Sörries, Tessa |
author_facet |
Sörries, Tessa |
author_role |
author |
dc.contributor.none.fl_str_mv |
Wójcik, Piotr Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Sörries, Tessa |
dc.subject.por.fl_str_mv |
Business model innovation Digitalization FMCG Industry Fast-moving consumer goods Germany Inovação do modelo de negócio Digitalização Indústria de FMCG Bens de consumo rápido Alemanha Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Business model innovation Digitalization FMCG Industry Fast-moving consumer goods Germany Inovação do modelo de negócio Digitalização Indústria de FMCG Bens de consumo rápido Alemanha Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This dissertation explores the external and internal determinants influencing business model innovation in fast-moving consumer goods companies. It will further investigate the impact of digitalization-related factors on (existing) business models as well as the usage of digital technologies. In the end, barriers and success factors that shape business model innovation within the fast-moving consumer goods industry will be identified. In the literature review, definitions of the business model concept and its innovation are discussed. Based on those insights, the characteristics of business models in the fast-moving consumer goods industry are identified and a deepened understanding of the phenomenon on digitalization is created. Based on the theoretical insights gained in the literature review, a multiple case study spanning three different fast-moving consumer goods firms is performed. Business model developments and digitalization efforts of those three companies are investigated by the conduct of two semi-structured interviews per case with related managers, complemented with secondary data. It has been found that managing an old business model and a new business model that require different assets at the same time may create frictions that diminish profitability. As suppliers and distributors are highly interdependent and the German FMCG market is composed of a few big players, each interviewed company engages in different strategies and degrees of business model innovation and digitalization efforts. Especially adaptability seems to be a success factor to sustainable, long-term success. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-12-19T14:15:53Z 2023-10-20 2023-08-15 2023-10-20T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/43396 TID:203378350 |
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http://hdl.handle.net/10400.14/43396 |
identifier_str_mv |
TID:203378350 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
dc.format.none.fl_str_mv |
application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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