Papo D’Anjo - International strategic implementation plan to Brazil
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/10099 |
Resumo: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
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Papo D’Anjo - International strategic implementation plan to BrazilBrazilLuxury marketPapo D’AnjoChildrenA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe objective of my work is to help a Portuguese company, Papo D'Anjo, to achieve its strategic goals by elaborating an International Strategic Implementation Plan to enter into Brazil. In order to succeed in this Strategic Plan I have studied the history of the company, the way it is organized, it production process, its revenues and market distribution. I did a SWOT and a TOWS analysis. Regarding the chosen market, Brazil, I did a PEST analysis to better understand it and I also conducted a detailed research into the Brazilian Textile Sector, the Luxury Children Clothes Market segment and the way the Brazilian luxury consumer behaves. After the studies and analyses that I mentioned before, I concluded the best way for Papo D'Anjo to enter the Brazilian market.NSBE - UNLDahab, SóniaSoeiro, Filipe CastroRUNPipa, Tomás Manuel Macedo Lousada Loureiro2013-07-11T15:13:37Z2011-062011-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/10099enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:43:36Zoai:run.unl.pt:10362/10099Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:19:14.065774Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Papo D’Anjo - International strategic implementation plan to Brazil |
title |
Papo D’Anjo - International strategic implementation plan to Brazil |
spellingShingle |
Papo D’Anjo - International strategic implementation plan to Brazil Pipa, Tomás Manuel Macedo Lousada Loureiro Brazil Luxury market Papo D’Anjo Children |
title_short |
Papo D’Anjo - International strategic implementation plan to Brazil |
title_full |
Papo D’Anjo - International strategic implementation plan to Brazil |
title_fullStr |
Papo D’Anjo - International strategic implementation plan to Brazil |
title_full_unstemmed |
Papo D’Anjo - International strategic implementation plan to Brazil |
title_sort |
Papo D’Anjo - International strategic implementation plan to Brazil |
author |
Pipa, Tomás Manuel Macedo Lousada Loureiro |
author_facet |
Pipa, Tomás Manuel Macedo Lousada Loureiro |
author_role |
author |
dc.contributor.none.fl_str_mv |
Dahab, Sónia Soeiro, Filipe Castro RUN |
dc.contributor.author.fl_str_mv |
Pipa, Tomás Manuel Macedo Lousada Loureiro |
dc.subject.por.fl_str_mv |
Brazil Luxury market Papo D’Anjo Children |
topic |
Brazil Luxury market Papo D’Anjo Children |
description |
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-06 2011-06-01T00:00:00Z 2013-07-11T15:13:37Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/10099 |
url |
http://hdl.handle.net/10362/10099 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
NSBE - UNL |
publisher.none.fl_str_mv |
NSBE - UNL |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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