Indie campers: a blue ocean strategy

Detalhes bibliográficos
Autor(a) principal: Barge, Edoardo
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/18598
Resumo: This work project provides a brief analysis of land tourism in Iberian Peninsula, looking for the possibility to start and develop a new successful company. Despite the high competition highlighted in Porter’s Six Forces analysis, it is possible to prove that the industry actually has a strong attractiveness thanks to a Blue Ocean Strategy perspective. Using this approach it was possible to redefine the boundaries of the market by adjusting the value proposition, in order to provide an irresistible offer that avoids competition. The work was based on the experience of a real case of success, Indie Campers.
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spelling Indie campers: a blue ocean strategyTourismInnovationBlue OceanCampervanDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project provides a brief analysis of land tourism in Iberian Peninsula, looking for the possibility to start and develop a new successful company. Despite the high competition highlighted in Porter’s Six Forces analysis, it is possible to prove that the industry actually has a strong attractiveness thanks to a Blue Ocean Strategy perspective. Using this approach it was possible to redefine the boundaries of the market by adjusting the value proposition, in order to provide an irresistible offer that avoids competition. The work was based on the experience of a real case of success, Indie Campers.Rodrigues, LuísRUNBarge, Edoardo2019-06-20T00:30:19Z2016-062016-062016-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/18598TID:201527049enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:57:55Zoai:run.unl.pt:10362/18598Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:52.038608Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Indie campers: a blue ocean strategy
title Indie campers: a blue ocean strategy
spellingShingle Indie campers: a blue ocean strategy
Barge, Edoardo
Tourism
Innovation
Blue Ocean
Campervan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Indie campers: a blue ocean strategy
title_full Indie campers: a blue ocean strategy
title_fullStr Indie campers: a blue ocean strategy
title_full_unstemmed Indie campers: a blue ocean strategy
title_sort Indie campers: a blue ocean strategy
author Barge, Edoardo
author_facet Barge, Edoardo
author_role author
dc.contributor.none.fl_str_mv Rodrigues, Luís
RUN
dc.contributor.author.fl_str_mv Barge, Edoardo
dc.subject.por.fl_str_mv Tourism
Innovation
Blue Ocean
Campervan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Tourism
Innovation
Blue Ocean
Campervan
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project provides a brief analysis of land tourism in Iberian Peninsula, looking for the possibility to start and develop a new successful company. Despite the high competition highlighted in Porter’s Six Forces analysis, it is possible to prove that the industry actually has a strong attractiveness thanks to a Blue Ocean Strategy perspective. Using this approach it was possible to redefine the boundaries of the market by adjusting the value proposition, in order to provide an irresistible offer that avoids competition. The work was based on the experience of a real case of success, Indie Campers.
publishDate 2016
dc.date.none.fl_str_mv 2016-06
2016-06
2016-06-01T00:00:00Z
2019-06-20T00:30:19Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/18598
TID:201527049
url http://hdl.handle.net/10362/18598
identifier_str_mv TID:201527049
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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