Members’ segmentation, service quality and behabioral intentions: a case study of a professional football team

Detalhes bibliográficos
Autor(a) principal: Biscaia, Rui Daniel Gaspar Neto
Data de Publicação: 2012
Outros Autores: Correia, Abel Hermínio Lourenço, Menezes, Vilde Gomes de, Rosado, António Fernando Boleto, Colaço, Carlos Jorge Pinheiro
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.5/6881
Resumo: This study aims to identify segments of members in a professional football team, and to compare service quality perceptions and behavioral intentions among these segments. The members registered in the club’s database were invited to complete a survey including demographic questions, measures of consumer behavior, service quality, and behavioral intentions. The results from a sample of 6820 participants allowed the identification of three distinct segments, named as ‘Occasional’, ‘Die-hard’, and ‘Weekend Lovers’. Results also indicate that these three segments of members showed statistically significant differences regarding service quality perceptions and behavioral intentions. Managerial implications of these results are discussed and suggestions for future research are provided.
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spelling Members’ segmentation, service quality and behabioral intentions: a case study of a professional football teamBehavioral intentionsConsumer behavioralFootball membersService qualityComportamento do consumidorFutebolIntenções comportamentaisQualidade do serviçoSóciosThis study aims to identify segments of members in a professional football team, and to compare service quality perceptions and behavioral intentions among these segments. The members registered in the club’s database were invited to complete a survey including demographic questions, measures of consumer behavior, service quality, and behavioral intentions. The results from a sample of 6820 participants allowed the identification of three distinct segments, named as ‘Occasional’, ‘Die-hard’, and ‘Weekend Lovers’. Results also indicate that these three segments of members showed statistically significant differences regarding service quality perceptions and behavioral intentions. Managerial implications of these results are discussed and suggestions for future research are provided.Este estudo teve como objetivos identificar diferentes segmentos de sócios de uma equipa de profissional de futebol e comparar a perceção da qualidade do serviço e as intenções comportamentais entre os segmentos. Os sócios registados na base de dados do clube foram convidados a responder a um questionário que incluía questões demográficas, variáveis de comportamento de consumo, qualidade do serviço e intenções comportamentais. Os resultados obtidos através de uma amostra de 6820 sócios permitiram identificar três segmentos distintos de sócios denominados por ‘Ocasionais’, ‘Fanáticos’ e ‘Domingueiros’. Os resultados indicaram ainda que os três segmentos de sócios apresentam diferenças estatisticamente significativas em relação à perceção da qualidade do serviço e intenções comportamentais. Implicações de gestão destes resultados são discutidas e sugestões para futuras pesquisas são apresentadas.RIGDRepositório da Universidade de LisboaBiscaia, Rui Daniel Gaspar NetoCorreia, Abel Hermínio LourençoMenezes, Vilde Gomes deRosado, António Fernando BoletoColaço, Carlos Jorge Pinheiro2014-06-18T10:49:41Z2012-112012-11-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.5/6881engBiscaia, Rui, et al. (2012) - Members’ segmentation, service quality and behabioral intentions: a case study of a professional football team. Revista Intercontinental de Gestão Desportiva, vol. 2, supl., p. 34-442237-3373info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-06T14:37:41Zoai:www.repository.utl.pt:10400.5/6881Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:54:10.377909Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Members’ segmentation, service quality and behabioral intentions: a case study of a professional football team
title Members’ segmentation, service quality and behabioral intentions: a case study of a professional football team
spellingShingle Members’ segmentation, service quality and behabioral intentions: a case study of a professional football team
Biscaia, Rui Daniel Gaspar Neto
Behavioral intentions
Consumer behavioral
Football members
Service quality
Comportamento do consumidor
Futebol
Intenções comportamentais
Qualidade do serviço
Sócios
title_short Members’ segmentation, service quality and behabioral intentions: a case study of a professional football team
title_full Members’ segmentation, service quality and behabioral intentions: a case study of a professional football team
title_fullStr Members’ segmentation, service quality and behabioral intentions: a case study of a professional football team
title_full_unstemmed Members’ segmentation, service quality and behabioral intentions: a case study of a professional football team
title_sort Members’ segmentation, service quality and behabioral intentions: a case study of a professional football team
author Biscaia, Rui Daniel Gaspar Neto
author_facet Biscaia, Rui Daniel Gaspar Neto
Correia, Abel Hermínio Lourenço
Menezes, Vilde Gomes de
Rosado, António Fernando Boleto
Colaço, Carlos Jorge Pinheiro
author_role author
author2 Correia, Abel Hermínio Lourenço
Menezes, Vilde Gomes de
Rosado, António Fernando Boleto
Colaço, Carlos Jorge Pinheiro
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Repositório da Universidade de Lisboa
dc.contributor.author.fl_str_mv Biscaia, Rui Daniel Gaspar Neto
Correia, Abel Hermínio Lourenço
Menezes, Vilde Gomes de
Rosado, António Fernando Boleto
Colaço, Carlos Jorge Pinheiro
dc.subject.por.fl_str_mv Behavioral intentions
Consumer behavioral
Football members
Service quality
Comportamento do consumidor
Futebol
Intenções comportamentais
Qualidade do serviço
Sócios
topic Behavioral intentions
Consumer behavioral
Football members
Service quality
Comportamento do consumidor
Futebol
Intenções comportamentais
Qualidade do serviço
Sócios
description This study aims to identify segments of members in a professional football team, and to compare service quality perceptions and behavioral intentions among these segments. The members registered in the club’s database were invited to complete a survey including demographic questions, measures of consumer behavior, service quality, and behavioral intentions. The results from a sample of 6820 participants allowed the identification of three distinct segments, named as ‘Occasional’, ‘Die-hard’, and ‘Weekend Lovers’. Results also indicate that these three segments of members showed statistically significant differences regarding service quality perceptions and behavioral intentions. Managerial implications of these results are discussed and suggestions for future research are provided.
publishDate 2012
dc.date.none.fl_str_mv 2012-11
2012-11-01T00:00:00Z
2014-06-18T10:49:41Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.5/6881
url http://hdl.handle.net/10400.5/6881
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Biscaia, Rui, et al. (2012) - Members’ segmentation, service quality and behabioral intentions: a case study of a professional football team. Revista Intercontinental de Gestão Desportiva, vol. 2, supl., p. 34-44
2237-3373
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv RIGD
publisher.none.fl_str_mv RIGD
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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