Website design on the hospitality industry: how Portuguese men and women differ on their design preferences of destination marketing organizations’ websites

Detalhes bibliográficos
Autor(a) principal: Coelho, Raquel
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/39605
Resumo: As the internet and e-commerce rapidly grow worldwide and in Portugal, websites become critical success factors for several businesses. This study investigated gender differences and preferences on the design criteria of Destination Marketing Organizations (DMOs) websites and it was conducted in Portugal, using Booking.com as an example of a DMO. Results from an online survey with 266 participants showed there were gender differences in the importance given to ease of use and on the importance given to usability and content. This information allows for the content and visuals of a website (e.g. Booking.com) to be adapted considering gender differences and preferences. Results like a higher importance given by women to the ease of use of a DMO website may serve as useful insights for website designers in Portugal.
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spelling Website design on the hospitality industry: how Portuguese men and women differ on their design preferences of destination marketing organizations’ websitesInternetWebsitesWebsite designDestination marketing organizations websitesDigital marketingE-commerceGender differencesGender preferencesDomínio/Área Científica::Ciências Sociais::Economia e GestãoAs the internet and e-commerce rapidly grow worldwide and in Portugal, websites become critical success factors for several businesses. This study investigated gender differences and preferences on the design criteria of Destination Marketing Organizations (DMOs) websites and it was conducted in Portugal, using Booking.com as an example of a DMO. Results from an online survey with 266 participants showed there were gender differences in the importance given to ease of use and on the importance given to usability and content. This information allows for the content and visuals of a website (e.g. Booking.com) to be adapted considering gender differences and preferences. Results like a higher importance given by women to the ease of use of a DMO website may serve as useful insights for website designers in Portugal.Martinez, Luís FructuosoRUNCoelho, Raquel2019-01-20T01:30:32Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/39605TID:201862930enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:42Zoai:run.unl.pt:10362/39605Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:31:08.198507Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Website design on the hospitality industry: how Portuguese men and women differ on their design preferences of destination marketing organizations’ websites
title Website design on the hospitality industry: how Portuguese men and women differ on their design preferences of destination marketing organizations’ websites
spellingShingle Website design on the hospitality industry: how Portuguese men and women differ on their design preferences of destination marketing organizations’ websites
Coelho, Raquel
Internet
Websites
Website design
Destination marketing organizations websites
Digital marketing
E-commerce
Gender differences
Gender preferences
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Website design on the hospitality industry: how Portuguese men and women differ on their design preferences of destination marketing organizations’ websites
title_full Website design on the hospitality industry: how Portuguese men and women differ on their design preferences of destination marketing organizations’ websites
title_fullStr Website design on the hospitality industry: how Portuguese men and women differ on their design preferences of destination marketing organizations’ websites
title_full_unstemmed Website design on the hospitality industry: how Portuguese men and women differ on their design preferences of destination marketing organizations’ websites
title_sort Website design on the hospitality industry: how Portuguese men and women differ on their design preferences of destination marketing organizations’ websites
author Coelho, Raquel
author_facet Coelho, Raquel
author_role author
dc.contributor.none.fl_str_mv Martinez, Luís Fructuoso
RUN
dc.contributor.author.fl_str_mv Coelho, Raquel
dc.subject.por.fl_str_mv Internet
Websites
Website design
Destination marketing organizations websites
Digital marketing
E-commerce
Gender differences
Gender preferences
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internet
Websites
Website design
Destination marketing organizations websites
Digital marketing
E-commerce
Gender differences
Gender preferences
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description As the internet and e-commerce rapidly grow worldwide and in Portugal, websites become critical success factors for several businesses. This study investigated gender differences and preferences on the design criteria of Destination Marketing Organizations (DMOs) websites and it was conducted in Portugal, using Booking.com as an example of a DMO. Results from an online survey with 266 participants showed there were gender differences in the importance given to ease of use and on the importance given to usability and content. This information allows for the content and visuals of a website (e.g. Booking.com) to be adapted considering gender differences and preferences. Results like a higher importance given by women to the ease of use of a DMO website may serve as useful insights for website designers in Portugal.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-20
2018-01-20T00:00:00Z
2019-01-20T01:30:32Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/39605
TID:201862930
url http://hdl.handle.net/10362/39605
identifier_str_mv TID:201862930
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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