The influence of sports events endorsement on children’s perceptions of healthy food products and brands

Detalhes bibliográficos
Autor(a) principal: Campos, Catarina
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17199
Resumo: Field lab in marketing: Children consumer behaviour
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spelling The influence of sports events endorsement on children’s perceptions of healthy food products and brandsChildrenSport marketingHealthy foodPhysical activityDomínio/Área Científica::Ciências Sociais::Economia e GestãoField lab in marketing: Children consumer behaviourThis study aims to explore and evaluate the impact of sports marketing on children’s food choices, more specifically, how different sports marketing strategies on healthy cereals targeted to children can have an impact on their attitudes towards the product and the brand, and on the way they perceive the importance of healthy food consumption and physical activity. For that purpose, two different strategies were tested: a customized package of healthy cereals: CornFlakes and a fictitious agreement between a brand and a club to promote the cereals. The study was conducted on 154 children aged between 7 and 16, using structured questionnaires to measure the effect of the strategies. Findings suggest that children already have some knowledge about the importance of healthy food consumption and physical activity. Nevertheless, it does not imply that they make the right choices. Results suggest that the tested marketing strategies can influence children’s attitudes and purchase intentions, meaning that they can be used to promote children’s healthy eating habits.Agante, LuísaRUNCampos, Catarina2016-05-10T14:52:49Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17199TID:201527413enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:54:51Zoai:run.unl.pt:10362/17199Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:23:48.290844Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The influence of sports events endorsement on children’s perceptions of healthy food products and brands
title The influence of sports events endorsement on children’s perceptions of healthy food products and brands
spellingShingle The influence of sports events endorsement on children’s perceptions of healthy food products and brands
Campos, Catarina
Children
Sport marketing
Healthy food
Physical activity
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The influence of sports events endorsement on children’s perceptions of healthy food products and brands
title_full The influence of sports events endorsement on children’s perceptions of healthy food products and brands
title_fullStr The influence of sports events endorsement on children’s perceptions of healthy food products and brands
title_full_unstemmed The influence of sports events endorsement on children’s perceptions of healthy food products and brands
title_sort The influence of sports events endorsement on children’s perceptions of healthy food products and brands
author Campos, Catarina
author_facet Campos, Catarina
author_role author
dc.contributor.none.fl_str_mv Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Campos, Catarina
dc.subject.por.fl_str_mv Children
Sport marketing
Healthy food
Physical activity
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Children
Sport marketing
Healthy food
Physical activity
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Field lab in marketing: Children consumer behaviour
publishDate 2016
dc.date.none.fl_str_mv 2016-05-10T14:52:49Z
2016-01
2016-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17199
TID:201527413
url http://hdl.handle.net/10362/17199
identifier_str_mv TID:201527413
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.mail.fl_str_mv
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