Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming

Detalhes bibliográficos
Autor(a) principal: Rato, Carolina Ramos
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/143220
Resumo: Growth, whether in an organic or inorganic way, has always been key for The Walt Disney Company [hereafter Disney]. With Disney’s latest foray into video-streaming through Disney+, this paper tackles its development and positioning in the market space as competition within the industry intensifies. Thus, this paper analyses whether it is possible for Disney to win the video-streaming wars, leveraging the growth of Disney+ through its previous horizontal expansions, answering the initial question with a “yes” –inthe long run, Disney is likely to win.
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spelling Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streamingCompetitive strategyValue creationCompetitive advantageDisruptionBusiness model innovationCorporate advantageSustainability of competitive advantageVertical integrationHorizontal integrationDomínio/Área Científica::Ciências Sociais::Economia e GestãoGrowth, whether in an organic or inorganic way, has always been key for The Walt Disney Company [hereafter Disney]. With Disney’s latest foray into video-streaming through Disney+, this paper tackles its development and positioning in the market space as competition within the industry intensifies. Thus, this paper analyses whether it is possible for Disney to win the video-streaming wars, leveraging the growth of Disney+ through its previous horizontal expansions, answering the initial question with a “yes” –inthe long run, Disney is likely to win.Costa, Afonso AlmeidaRUNRato, Carolina Ramos2022-08-24T08:28:48Z2022-06-012022-01-062022-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/143220TID:203050410enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:21:25Zoai:run.unl.pt:10362/143220Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:46.031420Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming
title Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming
spellingShingle Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming
Rato, Carolina Ramos
Competitive strategy
Value creation
Competitive advantage
Disruption
Business model innovation
Corporate advantage
Sustainability of competitive advantage
Vertical integration
Horizontal integration
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming
title_full Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming
title_fullStr Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming
title_full_unstemmed Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming
title_sort Netflix: the disruptor faces headwinds - Disney+ and the heated dispute for leadership in video-streaming
author Rato, Carolina Ramos
author_facet Rato, Carolina Ramos
author_role author
dc.contributor.none.fl_str_mv Costa, Afonso Almeida
RUN
dc.contributor.author.fl_str_mv Rato, Carolina Ramos
dc.subject.por.fl_str_mv Competitive strategy
Value creation
Competitive advantage
Disruption
Business model innovation
Corporate advantage
Sustainability of competitive advantage
Vertical integration
Horizontal integration
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Competitive strategy
Value creation
Competitive advantage
Disruption
Business model innovation
Corporate advantage
Sustainability of competitive advantage
Vertical integration
Horizontal integration
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Growth, whether in an organic or inorganic way, has always been key for The Walt Disney Company [hereafter Disney]. With Disney’s latest foray into video-streaming through Disney+, this paper tackles its development and positioning in the market space as competition within the industry intensifies. Thus, this paper analyses whether it is possible for Disney to win the video-streaming wars, leveraging the growth of Disney+ through its previous horizontal expansions, answering the initial question with a “yes” –inthe long run, Disney is likely to win.
publishDate 2022
dc.date.none.fl_str_mv 2022-08-24T08:28:48Z
2022-06-01
2022-01-06
2022-06-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/143220
TID:203050410
url http://hdl.handle.net/10362/143220
identifier_str_mv TID:203050410
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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