Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program

Detalhes bibliográficos
Autor(a) principal: Ferreira, Leonor Tomaz Branco Vieira
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/131494
Resumo: This report is part of the work project “Driving Lidl's Growth Strategy in Portugal through Customer Loyalty”, developed for the Strategic and Marketing Plan field lab. It assesses how Price, a fundamental element of the Marketing Mix, influences the implementation and maintenance of a Loyalty Program for Lidl, a German grocery and food retailer in Portugal. The aim of this paper is to create a strategic approach on how to develop a lucrative Loyalty Program which increases the average spending per ticket of Lidl.
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spelling Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty programMarketing strategyCompetitive strategyMarket selectionCompetitive advantageMarketing tacticsLidlLoyalty programRetailingPriceCostsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis report is part of the work project “Driving Lidl's Growth Strategy in Portugal through Customer Loyalty”, developed for the Strategic and Marketing Plan field lab. It assesses how Price, a fundamental element of the Marketing Mix, influences the implementation and maintenance of a Loyalty Program for Lidl, a German grocery and food retailer in Portugal. The aim of this paper is to create a strategic approach on how to develop a lucrative Loyalty Program which increases the average spending per ticket of Lidl.Lages, CarmenRUNFerreira, Leonor Tomaz Branco Vieira2021-06-292021-05-212024-05-21T00:00:00Z2021-06-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/131494TID:202770303enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:10:05Zoai:run.unl.pt:10362/131494Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:47:05.502830Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program
title Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program
spellingShingle Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program
Ferreira, Leonor Tomaz Branco Vieira
Marketing strategy
Competitive strategy
Market selection
Competitive advantage
Marketing tactics
Lidl
Loyalty program
Retailing
Price
Costs
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program
title_full Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program
title_fullStr Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program
title_full_unstemmed Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program
title_sort Driving Lidl´s growth strategy in Portugal through customer loyalty: assessing price in the implementation of a loyalty program
author Ferreira, Leonor Tomaz Branco Vieira
author_facet Ferreira, Leonor Tomaz Branco Vieira
author_role author
dc.contributor.none.fl_str_mv Lages, Carmen
RUN
dc.contributor.author.fl_str_mv Ferreira, Leonor Tomaz Branco Vieira
dc.subject.por.fl_str_mv Marketing strategy
Competitive strategy
Market selection
Competitive advantage
Marketing tactics
Lidl
Loyalty program
Retailing
Price
Costs
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing strategy
Competitive strategy
Market selection
Competitive advantage
Marketing tactics
Lidl
Loyalty program
Retailing
Price
Costs
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This report is part of the work project “Driving Lidl's Growth Strategy in Portugal through Customer Loyalty”, developed for the Strategic and Marketing Plan field lab. It assesses how Price, a fundamental element of the Marketing Mix, influences the implementation and maintenance of a Loyalty Program for Lidl, a German grocery and food retailer in Portugal. The aim of this paper is to create a strategic approach on how to develop a lucrative Loyalty Program which increases the average spending per ticket of Lidl.
publishDate 2021
dc.date.none.fl_str_mv 2021-06-29
2021-05-21
2021-06-29T00:00:00Z
2024-05-21T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/131494
TID:202770303
url http://hdl.handle.net/10362/131494
identifier_str_mv TID:202770303
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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