Companies’ reputation : the impact of CSR

• Autor(a) principal: Vasconcelos, Ana Maria Cardoso Ribeiro Perestrello de
• Data de Publicação: 2013
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/15621
• topic: Corporate reputation; Corporate social responsibility; Competitive advantage; Sustainability; Multidimensionality; Réputation de l'entreprise; Responsabilité sociale des entreprises; Avantage comparatif; Développement durable; L'aspect multidimensionnel; Reputação empresarial; Responsabilidade social; Vantagem competitiva; Multidimensionalidade; Sustentabilidade; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Over the years, many companies have ignored the fact that some of their most valuable assets are not included in their balance sheet. The recognition of this fact by the academic world, that has been debating this topic for a long time, triggered a redesign of corporate priorities, with large business investments being channeled to the development of responsible practices. This work stresses the significance of Corporate Social Responsibility (CSR) investments in the day-to-day business of companies, namely the impact with regard to Corporate Reputation building. Although no clear pattern has arisen, a relationship between these two variables was identified. As suggested in previously published works, CSR presents a heterogeneous construct in which different dimensions have mixed effects on Corporate Reputation. The present study highlights the struggle that companies face in measuring such intangible assets and leveraging them in their strategies. It further suggests that an innovative approach to this problematic may be possible.