Nethnografic study of online communities in the skincare market

Detalhes bibliográficos
Autor(a) principal: Pérez, Valeria Sandoval
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/143474
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Nethnografic study of online communities in the skincare marketNetnographyConsumer behaviorOnline CommunitiesOnline brand communitiesQualitative researchSkincareConversationsDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceNetnogaphy as a qualitative research approach is in this research the main methodology to understand behavior in online communities in the skincare market. This research is focused on identifying key online communities around this market to analyze and understand the way members interact. The main objective is to understand behaviors and find insights. The study has three main parts, first, the discovery where the researcher is familiarized with different online communities and identifies the ones that will be used for deeper analysis. Then the data collection where the community observation takes place to gather relevant information to use in the third part of the study, the interpretation where data is analyzed. As an exploratory study, the goal is to give useful insights related to consumer behavior contributing to a better understanding of consumers and their online behavior giving a qualitative perspective.Szabó-Douat, TeodóraRUNPérez, Valeria Sandoval2022-09-05T14:46:55Z2022-07-272022-07-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/143474TID:203058291enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:21:48Zoai:run.unl.pt:10362/143474Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:57.400116Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Nethnografic study of online communities in the skincare market
title Nethnografic study of online communities in the skincare market
spellingShingle Nethnografic study of online communities in the skincare market
Pérez, Valeria Sandoval
Netnography
Consumer behavior
Online Communities
Online brand communities
Qualitative research
Skincare
Conversations
title_short Nethnografic study of online communities in the skincare market
title_full Nethnografic study of online communities in the skincare market
title_fullStr Nethnografic study of online communities in the skincare market
title_full_unstemmed Nethnografic study of online communities in the skincare market
title_sort Nethnografic study of online communities in the skincare market
author Pérez, Valeria Sandoval
author_facet Pérez, Valeria Sandoval
author_role author
dc.contributor.none.fl_str_mv Szabó-Douat, Teodóra
RUN
dc.contributor.author.fl_str_mv Pérez, Valeria Sandoval
dc.subject.por.fl_str_mv Netnography
Consumer behavior
Online Communities
Online brand communities
Qualitative research
Skincare
Conversations
topic Netnography
Consumer behavior
Online Communities
Online brand communities
Qualitative research
Skincare
Conversations
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2022
dc.date.none.fl_str_mv 2022-09-05T14:46:55Z
2022-07-27
2022-07-27T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/143474
TID:203058291
url http://hdl.handle.net/10362/143474
identifier_str_mv TID:203058291
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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repository.mail.fl_str_mv
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