Internationalization plan of NMusic to Angola

Detalhes bibliográficos
Autor(a) principal: Alves, Tiago Miguel Borges
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17538
Resumo: Field lab: Entrepreneurial and innovative ventures
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spelling Internationalization plan of NMusic to AngolaNMusicDigital industryInternationalizationAngolaMusic playerStrategicGrowthDomínio/Área Científica::Ciências Sociais::Economia e GestãoField lab: Entrepreneurial and innovative venturesThe work project hereby presented consists in the internationalization plan of the Portuguese start-up NMusic to the Angolan market. It starts by going through the literature review, background of the company and the analysis of its business model, where the stakeholders and the competitive advantages of the firm are identified. Then, there is the analysis of the business environment and market research supported by semi structured interviews, followed by the recommendation for NMusic’s entry mode and implementation plan. A qualitative risk assessment was conducted and final recommendations were provided to ensure the internationalization to Angola succeeds. Given that the technology infrastructure and the digital music industry in Angola are still underdeveloped the internationalization to Angola must be perceived as a stake in the future when this industry will be at its full potential. The main recommendation is to position the service as premium and target the high income consumers. This way it will be possible to gain market experience and step by step increasing the brand awareness and market share.Soeiro, Filipe CastroRUNAlves, Tiago Miguel Borges2016-05-25T09:42:10Z2013-012013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17538enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:35Zoai:run.unl.pt:10362/17538Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:02.725431Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization plan of NMusic to Angola
title Internationalization plan of NMusic to Angola
spellingShingle Internationalization plan of NMusic to Angola
Alves, Tiago Miguel Borges
NMusic
Digital industry
Internationalization
Angola
Music player
Strategic
Growth
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization plan of NMusic to Angola
title_full Internationalization plan of NMusic to Angola
title_fullStr Internationalization plan of NMusic to Angola
title_full_unstemmed Internationalization plan of NMusic to Angola
title_sort Internationalization plan of NMusic to Angola
author Alves, Tiago Miguel Borges
author_facet Alves, Tiago Miguel Borges
author_role author
dc.contributor.none.fl_str_mv Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Alves, Tiago Miguel Borges
dc.subject.por.fl_str_mv NMusic
Digital industry
Internationalization
Angola
Music player
Strategic
Growth
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic NMusic
Digital industry
Internationalization
Angola
Music player
Strategic
Growth
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Field lab: Entrepreneurial and innovative ventures
publishDate 2013
dc.date.none.fl_str_mv 2013-01
2013-01
2013-01-01T00:00:00Z
2016-05-25T09:42:10Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17538
url http://hdl.handle.net/10362/17538
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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