Philip Morris international - designing a smoke- free future?

Detalhes bibliográficos
Autor(a) principal: Juenger, Victor Karl Friedrich
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/69509
Resumo: In this work project, we present the case report "Philip Morris International - Designing a Smoke-Future" which is designed to be used in strategy courses both at the master level and executive classes. Furthermore, the second part of the thesis introduces a case analysis which assesses mentioned report with respect to the disruptiveness of IQOS on the cigarette industry. It is concluded, that PMI´s bold move to cannibalize their own business enables the company to not only respond to the challenges the cigarette industry is facing by committing to healthier alternatives but also to establish entry barriers for subsequent innovations.
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spelling Philip Morris international - designing a smoke- free future?Philip Morris internationalDisruptive innovationIndustry analysisIQOSDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn this work project, we present the case report "Philip Morris International - Designing a Smoke-Future" which is designed to be used in strategy courses both at the master level and executive classes. Furthermore, the second part of the thesis introduces a case analysis which assesses mentioned report with respect to the disruptiveness of IQOS on the cigarette industry. It is concluded, that PMI´s bold move to cannibalize their own business enables the company to not only respond to the challenges the cigarette industry is facing by committing to healthier alternatives but also to establish entry barriers for subsequent innovations.Costa, Luís AlmeidaRUNJuenger, Victor Karl Friedrich2019-05-13T15:24:29Z2019-01-252019-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/69509TID:202224228enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:32:58Zoai:run.unl.pt:10362/69509Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:34:58.723984Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Philip Morris international - designing a smoke- free future?
title Philip Morris international - designing a smoke- free future?
spellingShingle Philip Morris international - designing a smoke- free future?
Juenger, Victor Karl Friedrich
Philip Morris international
Disruptive innovation
Industry analysis
IQOS
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Philip Morris international - designing a smoke- free future?
title_full Philip Morris international - designing a smoke- free future?
title_fullStr Philip Morris international - designing a smoke- free future?
title_full_unstemmed Philip Morris international - designing a smoke- free future?
title_sort Philip Morris international - designing a smoke- free future?
author Juenger, Victor Karl Friedrich
author_facet Juenger, Victor Karl Friedrich
author_role author
dc.contributor.none.fl_str_mv Costa, Luís Almeida
RUN
dc.contributor.author.fl_str_mv Juenger, Victor Karl Friedrich
dc.subject.por.fl_str_mv Philip Morris international
Disruptive innovation
Industry analysis
IQOS
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Philip Morris international
Disruptive innovation
Industry analysis
IQOS
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description In this work project, we present the case report "Philip Morris International - Designing a Smoke-Future" which is designed to be used in strategy courses both at the master level and executive classes. Furthermore, the second part of the thesis introduces a case analysis which assesses mentioned report with respect to the disruptiveness of IQOS on the cigarette industry. It is concluded, that PMI´s bold move to cannibalize their own business enables the company to not only respond to the challenges the cigarette industry is facing by committing to healthier alternatives but also to establish entry barriers for subsequent innovations.
publishDate 2019
dc.date.none.fl_str_mv 2019-05-13T15:24:29Z
2019-01-25
2019-01-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/69509
TID:202224228
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identifier_str_mv TID:202224228
dc.language.iso.fl_str_mv eng
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eu_rights_str_mv openAccess
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