Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media

Detalhes bibliográficos
Autor(a) principal: Carrillo Durán, Maria Victoria
Data de Publicação: 2011
Outros Autores: Lopes, Paula Bela Rosa Luis, Varela, Miguel Nuno Abreu
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10437/5344
Resumo: The Outdoor Advertising in Portugal hasn’t been well studied, but this sector of advertising has been expanded which enabled different kinds of Media advertising. This study has the gold to find a new list of Outdoor Advertising Media according to the location Out-of-Home or Indoor. For our research we did interviews to the professionals of Outdoor advertising sector, our primary sources, and also worked in a theoretical research.
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spelling Outdoor Advertising in Portugal - New Definition of Outdoor Advertising MediaPUBLICIDADE EXTERIOROUTDOOR ADVERTISINGESTUDOS DE CASOCASE STUDIESThe Outdoor Advertising in Portugal hasn’t been well studied, but this sector of advertising has been expanded which enabled different kinds of Media advertising. This study has the gold to find a new list of Outdoor Advertising Media according to the location Out-of-Home or Indoor. For our research we did interviews to the professionals of Outdoor advertising sector, our primary sources, and also worked in a theoretical research.ISG2014-07-19T14:48:07Z2011-01-01T00:00:00Z2011info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10437/5344por1647-1989Carrillo Durán, Maria VictoriaLopes, Paula Bela Rosa LuisVarela, Miguel Nuno Abreuinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-09T14:04:33Zoai:recil.ensinolusofona.pt:10437/5344Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:12:34.352529Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media
title Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media
spellingShingle Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media
Carrillo Durán, Maria Victoria
PUBLICIDADE EXTERIOR
OUTDOOR ADVERTISING
ESTUDOS DE CASO
CASE STUDIES
title_short Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media
title_full Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media
title_fullStr Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media
title_full_unstemmed Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media
title_sort Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media
author Carrillo Durán, Maria Victoria
author_facet Carrillo Durán, Maria Victoria
Lopes, Paula Bela Rosa Luis
Varela, Miguel Nuno Abreu
author_role author
author2 Lopes, Paula Bela Rosa Luis
Varela, Miguel Nuno Abreu
author2_role author
author
dc.contributor.author.fl_str_mv Carrillo Durán, Maria Victoria
Lopes, Paula Bela Rosa Luis
Varela, Miguel Nuno Abreu
dc.subject.por.fl_str_mv PUBLICIDADE EXTERIOR
OUTDOOR ADVERTISING
ESTUDOS DE CASO
CASE STUDIES
topic PUBLICIDADE EXTERIOR
OUTDOOR ADVERTISING
ESTUDOS DE CASO
CASE STUDIES
description The Outdoor Advertising in Portugal hasn’t been well studied, but this sector of advertising has been expanded which enabled different kinds of Media advertising. This study has the gold to find a new list of Outdoor Advertising Media according to the location Out-of-Home or Indoor. For our research we did interviews to the professionals of Outdoor advertising sector, our primary sources, and also worked in a theoretical research.
publishDate 2011
dc.date.none.fl_str_mv 2011-01-01T00:00:00Z
2011
2014-07-19T14:48:07Z
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dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10437/5344
url http://hdl.handle.net/10437/5344
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv 1647-1989
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.publisher.none.fl_str_mv ISG
publisher.none.fl_str_mv ISG
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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