Internationalization of a SME: Multivision, Lda
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/18541 |
Resumo: | With the Portuguese IT consultancy market entering in a phase of saturation as well as the fierce competition among the companies on the market, internationalization is a key economic indicator (and success factor) to achieve and maintain a healthy market share and growth potential. This thesis objective is to analyze the internationalization phenomenon from a strategic point of view, while presenting the project of a business plan to internationalize the IT consultancy company "Multivision, Lda". Fundamentally, this project is focused on finding the best-fit strategy to internationalize business including the locations / countries most appropriate to be focused on from the company´s portfolio. The main dynamics of an internationalization process are examined - from a theoretical point of view first and then adapting this framework to the company's environment. A qualitative research was performed, mainly consisting of information provided by the Financial Manager of the company and information provided by the internationalization project PT2020. In order to analyze the internationalization of a SME, the understanding of the bestfitted criteria for the identification of target markets, their market-entry barriers as well as the company´s operational strategy are key factors. One believes that studying this theme, the understanding of the criteria needed to make the best choice of target markets, entry mode decisions and the operational strategy is implied. Through the development of the internationalization project of "Multivision, Lda", the author realized that this process is an always more relevant technique in the world of Small and Medium Enterprises, in order for companies to develop their business or even to be able to remain in the market. |
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Internationalization of a SME: Multivision, LdaSmall and Medium EnterpriseInternationalizationCompetitive advantageInternationalization strategyGestão internacionalInternacionalização das empresasPME Pequenas e Médias EmpresasVantagem competitivaPlano de negócioTrabalho de projetoWith the Portuguese IT consultancy market entering in a phase of saturation as well as the fierce competition among the companies on the market, internationalization is a key economic indicator (and success factor) to achieve and maintain a healthy market share and growth potential. This thesis objective is to analyze the internationalization phenomenon from a strategic point of view, while presenting the project of a business plan to internationalize the IT consultancy company "Multivision, Lda". Fundamentally, this project is focused on finding the best-fit strategy to internationalize business including the locations / countries most appropriate to be focused on from the company´s portfolio. The main dynamics of an internationalization process are examined - from a theoretical point of view first and then adapting this framework to the company's environment. A qualitative research was performed, mainly consisting of information provided by the Financial Manager of the company and information provided by the internationalization project PT2020. In order to analyze the internationalization of a SME, the understanding of the bestfitted criteria for the identification of target markets, their market-entry barriers as well as the company´s operational strategy are key factors. One believes that studying this theme, the understanding of the criteria needed to make the best choice of target markets, entry mode decisions and the operational strategy is implied. Through the development of the internationalization project of "Multivision, Lda", the author realized that this process is an always more relevant technique in the world of Small and Medium Enterprises, in order for companies to develop their business or even to be able to remain in the market.Com o mercado de consultoria de IT principiando a ficar saturado e com muitos concorrentes, a internacionalização é um indicador económico fundamental para garantir um lugar na consultoria e ter a oportunidade de crescimento. A presente tese tem como objetivo analisar o fenómeno da internacionalização do ponto de vista estratégico, apresentando o projeto de um plano de negócios para internacionalizar a empresa de consultoria de IT "Multivision, lda". Fundamentalmente, este projeto está focado em encontrar a melhor estratégia para internacionalizar e em quais países o mercado aceitaria melhor a presença da empresa. Será analisada a principal dinâmica de um processo de internacionalização do ponto de vista teórico, adaptando-a a um cenário real. Foi realizada uma pesquisa qualitativa e parcialmente quantitativa, consistindo principalmente em informações fornecidas pela Gestora Financeira da empresa e providenciadas ao projeto de internacionalização PT2020. No estudo deste tema, a compreensão dos critérios necessários para fazer a melhor escolha de mercados-alvo, as decisões de modo de entrada e a estratégia operacional estão implícitas. Através do desenvolvimento do projeto de internacionalização da "Multivision, lda", percebe-se que este processo é uma técnica gradual no mundo das Pequenas e Médias Empresas, para que as estas desenvolvam os seus negócios ou até mesmo possam manter um lugar no mercado e desenvolver a sua marca.2019-07-31T14:46:01Z2018-11-29T00:00:00Z2018-11-292018-09info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10071/18541TID:202104397engRodrigues, Ana Sofia da Silvainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:29:49Zoai:repositorio.iscte-iul.pt:10071/18541Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:13:22.358280Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Internationalization of a SME: Multivision, Lda |
title |
Internationalization of a SME: Multivision, Lda |
spellingShingle |
Internationalization of a SME: Multivision, Lda Rodrigues, Ana Sofia da Silva Small and Medium Enterprise Internationalization Competitive advantage Internationalization strategy Gestão internacional Internacionalização das empresas PME Pequenas e Médias Empresas Vantagem competitiva Plano de negócio Trabalho de projeto |
title_short |
Internationalization of a SME: Multivision, Lda |
title_full |
Internationalization of a SME: Multivision, Lda |
title_fullStr |
Internationalization of a SME: Multivision, Lda |
title_full_unstemmed |
Internationalization of a SME: Multivision, Lda |
title_sort |
Internationalization of a SME: Multivision, Lda |
author |
Rodrigues, Ana Sofia da Silva |
author_facet |
Rodrigues, Ana Sofia da Silva |
author_role |
author |
dc.contributor.author.fl_str_mv |
Rodrigues, Ana Sofia da Silva |
dc.subject.por.fl_str_mv |
Small and Medium Enterprise Internationalization Competitive advantage Internationalization strategy Gestão internacional Internacionalização das empresas PME Pequenas e Médias Empresas Vantagem competitiva Plano de negócio Trabalho de projeto |
topic |
Small and Medium Enterprise Internationalization Competitive advantage Internationalization strategy Gestão internacional Internacionalização das empresas PME Pequenas e Médias Empresas Vantagem competitiva Plano de negócio Trabalho de projeto |
description |
With the Portuguese IT consultancy market entering in a phase of saturation as well as the fierce competition among the companies on the market, internationalization is a key economic indicator (and success factor) to achieve and maintain a healthy market share and growth potential. This thesis objective is to analyze the internationalization phenomenon from a strategic point of view, while presenting the project of a business plan to internationalize the IT consultancy company "Multivision, Lda". Fundamentally, this project is focused on finding the best-fit strategy to internationalize business including the locations / countries most appropriate to be focused on from the company´s portfolio. The main dynamics of an internationalization process are examined - from a theoretical point of view first and then adapting this framework to the company's environment. A qualitative research was performed, mainly consisting of information provided by the Financial Manager of the company and information provided by the internationalization project PT2020. In order to analyze the internationalization of a SME, the understanding of the bestfitted criteria for the identification of target markets, their market-entry barriers as well as the company´s operational strategy are key factors. One believes that studying this theme, the understanding of the criteria needed to make the best choice of target markets, entry mode decisions and the operational strategy is implied. Through the development of the internationalization project of "Multivision, Lda", the author realized that this process is an always more relevant technique in the world of Small and Medium Enterprises, in order for companies to develop their business or even to be able to remain in the market. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-11-29T00:00:00Z 2018-11-29 2018-09 2019-07-31T14:46:01Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/18541 TID:202104397 |
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http://hdl.handle.net/10071/18541 |
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TID:202104397 |
dc.language.iso.fl_str_mv |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf application/octet-stream |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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