Plan to bear fruit: frutaformas internationalization to the United Kingdom

Detalhes bibliográficos
Autor(a) principal: Vyhovska, tetyana
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17229
Resumo: Frutaformas is a Portuguese micro-enterprise, specialized in the production of premium dehydrated-fruit, an emerging snack category fostered by the increasing trend for healthier alimentary habits in developed countries. The relatively small size of the domestic market and the growing competition led Frutaformas to consider Europe as an attractive for export market. A scoring model based on a set of macro and micro-level criteria suggested the United Kingdom as the preferential target country at this stage. Recommendations on the entry mode and the associated risks were elaborated taking into account the country and industry analysis as well as Frutaformas’ unique organizational platform.
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spelling Plan to bear fruit: frutaformas internationalization to the United KingdomFrutaformasInternationalizationDried-fruit snacksUnited KingdomDomínio/Área Científica::Ciências Sociais::Economia e GestãoFrutaformas is a Portuguese micro-enterprise, specialized in the production of premium dehydrated-fruit, an emerging snack category fostered by the increasing trend for healthier alimentary habits in developed countries. The relatively small size of the domestic market and the growing competition led Frutaformas to consider Europe as an attractive for export market. A scoring model based on a set of macro and micro-level criteria suggested the United Kingdom as the preferential target country at this stage. Recommendations on the entry mode and the associated risks were elaborated taking into account the country and industry analysis as well as Frutaformas’ unique organizational platform.Alves, SaraRUNVyhovska, tetyana2019-01-30T01:30:16Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17229TID:201530848enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:54:58Zoai:run.unl.pt:10362/17229Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:23:49.721174Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Plan to bear fruit: frutaformas internationalization to the United Kingdom
title Plan to bear fruit: frutaformas internationalization to the United Kingdom
spellingShingle Plan to bear fruit: frutaformas internationalization to the United Kingdom
Vyhovska, tetyana
Frutaformas
Internationalization
Dried-fruit snacks
United Kingdom
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Plan to bear fruit: frutaformas internationalization to the United Kingdom
title_full Plan to bear fruit: frutaformas internationalization to the United Kingdom
title_fullStr Plan to bear fruit: frutaformas internationalization to the United Kingdom
title_full_unstemmed Plan to bear fruit: frutaformas internationalization to the United Kingdom
title_sort Plan to bear fruit: frutaformas internationalization to the United Kingdom
author Vyhovska, tetyana
author_facet Vyhovska, tetyana
author_role author
dc.contributor.none.fl_str_mv Alves, Sara
RUN
dc.contributor.author.fl_str_mv Vyhovska, tetyana
dc.subject.por.fl_str_mv Frutaformas
Internationalization
Dried-fruit snacks
United Kingdom
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Frutaformas
Internationalization
Dried-fruit snacks
United Kingdom
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Frutaformas is a Portuguese micro-enterprise, specialized in the production of premium dehydrated-fruit, an emerging snack category fostered by the increasing trend for healthier alimentary habits in developed countries. The relatively small size of the domestic market and the growing competition led Frutaformas to consider Europe as an attractive for export market. A scoring model based on a set of macro and micro-level criteria suggested the United Kingdom as the preferential target country at this stage. Recommendations on the entry mode and the associated risks were elaborated taking into account the country and industry analysis as well as Frutaformas’ unique organizational platform.
publishDate 2016
dc.date.none.fl_str_mv 2016-01
2016-01-01T00:00:00Z
2019-01-30T01:30:16Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17229
TID:201530848
url http://hdl.handle.net/10362/17229
identifier_str_mv TID:201530848
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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