The internationalization plan of incompol: in-depth analysis of the United Kingdom
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/164039 |
Resumo: | Incompol is a Portuguese metal stamping company that supplies, mainly, the automotive and household appliances industries. This appraisal comprehends an internationalization plan, aiming to determine the most viable country for Incompol’s expansion. In order to do so, an overview of the firm and its industries will be done, as well as a country clustering and ranking analysis. After performing an analysis of five potential expansion countries, France was the chosen target market. Finally, a marketing plan was conceived, and a financial forecast was performed to assess the feasibility of the advanced French internationalization. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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The internationalization plan of incompol: in-depth analysis of the United KingdomIncompolInternationalizationInternational entry modeExportMetal stampingHousehold appliances industryAutomotive industryCovid-19 pandemicSupply-shortageUnited KingdomDomínio/Área Científica::Ciências Sociais::Economia e GestãoIncompol is a Portuguese metal stamping company that supplies, mainly, the automotive and household appliances industries. This appraisal comprehends an internationalization plan, aiming to determine the most viable country for Incompol’s expansion. In order to do so, an overview of the firm and its industries will be done, as well as a country clustering and ranking analysis. After performing an analysis of five potential expansion countries, France was the chosen target market. Finally, a marketing plan was conceived, and a financial forecast was performed to assess the feasibility of the advanced French internationalization.Gomes, EmanuelRUNRamos, Ana Sofia Belo2023-01-232023-01-232027-01-23T00:00:00Z2023-01-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/164039TID:203316150enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-05-22T18:18:49Zoai:run.unl.pt:10362/164039Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-05-22T18:18:49Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The internationalization plan of incompol: in-depth analysis of the United Kingdom |
title |
The internationalization plan of incompol: in-depth analysis of the United Kingdom |
spellingShingle |
The internationalization plan of incompol: in-depth analysis of the United Kingdom Ramos, Ana Sofia Belo Incompol Internationalization International entry mode Export Metal stamping Household appliances industry Automotive industry Covid-19 pandemic Supply-shortage United Kingdom Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The internationalization plan of incompol: in-depth analysis of the United Kingdom |
title_full |
The internationalization plan of incompol: in-depth analysis of the United Kingdom |
title_fullStr |
The internationalization plan of incompol: in-depth analysis of the United Kingdom |
title_full_unstemmed |
The internationalization plan of incompol: in-depth analysis of the United Kingdom |
title_sort |
The internationalization plan of incompol: in-depth analysis of the United Kingdom |
author |
Ramos, Ana Sofia Belo |
author_facet |
Ramos, Ana Sofia Belo |
author_role |
author |
dc.contributor.none.fl_str_mv |
Gomes, Emanuel RUN |
dc.contributor.author.fl_str_mv |
Ramos, Ana Sofia Belo |
dc.subject.por.fl_str_mv |
Incompol Internationalization International entry mode Export Metal stamping Household appliances industry Automotive industry Covid-19 pandemic Supply-shortage United Kingdom Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Incompol Internationalization International entry mode Export Metal stamping Household appliances industry Automotive industry Covid-19 pandemic Supply-shortage United Kingdom Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Incompol is a Portuguese metal stamping company that supplies, mainly, the automotive and household appliances industries. This appraisal comprehends an internationalization plan, aiming to determine the most viable country for Incompol’s expansion. In order to do so, an overview of the firm and its industries will be done, as well as a country clustering and ranking analysis. After performing an analysis of five potential expansion countries, France was the chosen target market. Finally, a marketing plan was conceived, and a financial forecast was performed to assess the feasibility of the advanced French internationalization. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-01-23 2023-01-23 2023-01-23T00:00:00Z 2027-01-23T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/164039 TID:203316150 |
url |
http://hdl.handle.net/10362/164039 |
identifier_str_mv |
TID:203316150 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
mluisa.alvim@gmail.com |
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1817545990336413696 |