Plan to bear fruit: frutaformas internationalization to the United Kingdom
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/17229 |
Resumo: | Frutaformas is a Portuguese micro-enterprise, specialized in the production of premium dehydrated-fruit, an emerging snack category fostered by the increasing trend for healthier alimentary habits in developed countries. The relatively small size of the domestic market and the growing competition led Frutaformas to consider Europe as an attractive for export market. A scoring model based on a set of macro and micro-level criteria suggested the United Kingdom as the preferential target country at this stage. Recommendations on the entry mode and the associated risks were elaborated taking into account the country and industry analysis as well as Frutaformas’ unique organizational platform. |
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Plan to bear fruit: frutaformas internationalization to the United KingdomFrutaformasInternationalizationDried-fruit snacksUnited KingdomDomínio/Área Científica::Ciências Sociais::Economia e GestãoFrutaformas is a Portuguese micro-enterprise, specialized in the production of premium dehydrated-fruit, an emerging snack category fostered by the increasing trend for healthier alimentary habits in developed countries. The relatively small size of the domestic market and the growing competition led Frutaformas to consider Europe as an attractive for export market. A scoring model based on a set of macro and micro-level criteria suggested the United Kingdom as the preferential target country at this stage. Recommendations on the entry mode and the associated risks were elaborated taking into account the country and industry analysis as well as Frutaformas’ unique organizational platform.Alves, SaraRUNVyhovska, tetyana2019-01-30T01:30:16Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17229TID:201530848enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:54:58Zoai:run.unl.pt:10362/17229Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:23:49.721174Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Plan to bear fruit: frutaformas internationalization to the United Kingdom |
title |
Plan to bear fruit: frutaformas internationalization to the United Kingdom |
spellingShingle |
Plan to bear fruit: frutaformas internationalization to the United Kingdom Vyhovska, tetyana Frutaformas Internationalization Dried-fruit snacks United Kingdom Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Plan to bear fruit: frutaformas internationalization to the United Kingdom |
title_full |
Plan to bear fruit: frutaformas internationalization to the United Kingdom |
title_fullStr |
Plan to bear fruit: frutaformas internationalization to the United Kingdom |
title_full_unstemmed |
Plan to bear fruit: frutaformas internationalization to the United Kingdom |
title_sort |
Plan to bear fruit: frutaformas internationalization to the United Kingdom |
author |
Vyhovska, tetyana |
author_facet |
Vyhovska, tetyana |
author_role |
author |
dc.contributor.none.fl_str_mv |
Alves, Sara RUN |
dc.contributor.author.fl_str_mv |
Vyhovska, tetyana |
dc.subject.por.fl_str_mv |
Frutaformas Internationalization Dried-fruit snacks United Kingdom Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Frutaformas Internationalization Dried-fruit snacks United Kingdom Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Frutaformas is a Portuguese micro-enterprise, specialized in the production of premium dehydrated-fruit, an emerging snack category fostered by the increasing trend for healthier alimentary habits in developed countries. The relatively small size of the domestic market and the growing competition led Frutaformas to consider Europe as an attractive for export market. A scoring model based on a set of macro and micro-level criteria suggested the United Kingdom as the preferential target country at this stage. Recommendations on the entry mode and the associated risks were elaborated taking into account the country and industry analysis as well as Frutaformas’ unique organizational platform. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-01 2016-01-01T00:00:00Z 2019-01-30T01:30:16Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/17229 TID:201530848 |
url |
http://hdl.handle.net/10362/17229 |
identifier_str_mv |
TID:201530848 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137874583486464 |