An examination of the drivers of resistance to digital-only banking among Portuguese Mobile Banking adopters
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/41361 |
Resumo: | Digital-only banking, often referred to as neobanking, has grown in popularity in the past years, especially among younger generations. However, its adoption rates are still well below mobile banking adoption rates, as most individuals continue to prefer traditional banks. This dissertation aims to understand the drivers of this resistance among Portuguese mobile banking users. Through a review of the literature on innovation resistance, five resistance constructs - inertia, perceived complexity, perceived risk, trust, and need for human interaction - and two driving demographic factors - age and gender - were identified and used to formulate seven hypotheses. These hypotheses were initially supported through a qualitative study based on eight online interviews, and further validated through a quantitative study based on 219 survey responses from Portuguese mobile banking users. The results of the latter study revealed that only the perceived complexity and perceived risk constructs and the age factor had significantly positive effects on resistance to digital-only banking. Based on these findings, practical recommendations were provided to support neobanks in overcoming these barriers and increasing market share. |
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An examination of the drivers of resistance to digital-only banking among Portuguese Mobile Banking adoptersDigital-only bankingNeobankingPortuguese mobile banking usersResistanceBarriers to adoptionBancos 100% digitaisNeobanksUtilizadores portugueses de serviços bancários mobileResistênciaBarreiras à adoçãoDomínio/Área Científica::Ciências Sociais::Economia e GestãoDigital-only banking, often referred to as neobanking, has grown in popularity in the past years, especially among younger generations. However, its adoption rates are still well below mobile banking adoption rates, as most individuals continue to prefer traditional banks. This dissertation aims to understand the drivers of this resistance among Portuguese mobile banking users. Through a review of the literature on innovation resistance, five resistance constructs - inertia, perceived complexity, perceived risk, trust, and need for human interaction - and two driving demographic factors - age and gender - were identified and used to formulate seven hypotheses. These hypotheses were initially supported through a qualitative study based on eight online interviews, and further validated through a quantitative study based on 219 survey responses from Portuguese mobile banking users. The results of the latter study revealed that only the perceived complexity and perceived risk constructs and the age factor had significantly positive effects on resistance to digital-only banking. Based on these findings, practical recommendations were provided to support neobanks in overcoming these barriers and increasing market share.Os bancos 100% digitais, frequentemente referidos como neobanks, têm se tornado cada vez mais populares nos últimos anos, especialmente entre as gerações mais jovens. No entanto, as suas taxas de adoção continuam a ser muito inferiores às taxas de adoção de serviços bancários mobile, uma vez que a maioria dos indivíduos continua a preferir os bancos tradicionais. Esta dissertação tem como objectivo compreender os factores que fomentam esta resistência entre os utilizadores portugueses de serviços bancários mobile. Através de uma revisão da literatura sobre resistência à inovação, cinco conceitos de resistência - inércia, complexidade percecionada, risco percecionado, confiança e necessidade de interação humana - e dois factores demográficos impulsionadores - idade e sexo - foram identificados e utilizados para formular sete hipóteses. Estas hipóteses foram inicialmente suportadas através de um estudo qualitativo baseado em oito entrevistas online, e posteriormente validadas através de um estudo quantitativo baseado em 219 respostas de utilizadores portugueses de serviços bancários mobile a um questionário. Os resultados deste último estudo revelaram que apenas os conceitos de complexidade percecionada e risco percecionado e o factor idade produzem efeitos significativamente positivos na resistência aos bancos 100% digitais. Com base nestes resultados, foram fornecidas recomendações práticas para apoiar bancos 100% digitais na superação destas barreiras e no aumento das suas participações de mercado.Rita, Miguel FontesVeritati - Repositório Institucional da Universidade Católica PortuguesaCosta, Bárbara Falcato2023-06-14T14:00:46Z2023-01-232022-122023-01-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/41361TID:203252721enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:46:56Zoai:repositorio.ucp.pt:10400.14/41361Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:34:00.982636Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
An examination of the drivers of resistance to digital-only banking among Portuguese Mobile Banking adopters |
title |
An examination of the drivers of resistance to digital-only banking among Portuguese Mobile Banking adopters |
spellingShingle |
An examination of the drivers of resistance to digital-only banking among Portuguese Mobile Banking adopters Costa, Bárbara Falcato Digital-only banking Neobanking Portuguese mobile banking users Resistance Barriers to adoption Bancos 100% digitais Neobanks Utilizadores portugueses de serviços bancários mobile Resistência Barreiras à adoção Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
An examination of the drivers of resistance to digital-only banking among Portuguese Mobile Banking adopters |
title_full |
An examination of the drivers of resistance to digital-only banking among Portuguese Mobile Banking adopters |
title_fullStr |
An examination of the drivers of resistance to digital-only banking among Portuguese Mobile Banking adopters |
title_full_unstemmed |
An examination of the drivers of resistance to digital-only banking among Portuguese Mobile Banking adopters |
title_sort |
An examination of the drivers of resistance to digital-only banking among Portuguese Mobile Banking adopters |
author |
Costa, Bárbara Falcato |
author_facet |
Costa, Bárbara Falcato |
author_role |
author |
dc.contributor.none.fl_str_mv |
Rita, Miguel Fontes Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Costa, Bárbara Falcato |
dc.subject.por.fl_str_mv |
Digital-only banking Neobanking Portuguese mobile banking users Resistance Barriers to adoption Bancos 100% digitais Neobanks Utilizadores portugueses de serviços bancários mobile Resistência Barreiras à adoção Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Digital-only banking Neobanking Portuguese mobile banking users Resistance Barriers to adoption Bancos 100% digitais Neobanks Utilizadores portugueses de serviços bancários mobile Resistência Barreiras à adoção Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Digital-only banking, often referred to as neobanking, has grown in popularity in the past years, especially among younger generations. However, its adoption rates are still well below mobile banking adoption rates, as most individuals continue to prefer traditional banks. This dissertation aims to understand the drivers of this resistance among Portuguese mobile banking users. Through a review of the literature on innovation resistance, five resistance constructs - inertia, perceived complexity, perceived risk, trust, and need for human interaction - and two driving demographic factors - age and gender - were identified and used to formulate seven hypotheses. These hypotheses were initially supported through a qualitative study based on eight online interviews, and further validated through a quantitative study based on 219 survey responses from Portuguese mobile banking users. The results of the latter study revealed that only the perceived complexity and perceived risk constructs and the age factor had significantly positive effects on resistance to digital-only banking. Based on these findings, practical recommendations were provided to support neobanks in overcoming these barriers and increasing market share. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12 2023-06-14T14:00:46Z 2023-01-23 2023-01-23T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/41361 TID:203252721 |
url |
http://hdl.handle.net/10400.14/41361 |
identifier_str_mv |
TID:203252721 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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