Public relations, satisfaction and commitment
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.21/4004 |
Resumo: | The importance of the organizational relationship (senior managers) with an internal public (employees) is the main focus of this research, aiming to understand how this relationship differs between the different publics. Nowadays, the relevance attributed by Public Relations to this relationship is crucial. The main purpose is to identify two consistent models to measure the impact of an organizational relationship on the internal public. The second purpose is to identify how the internal public react to this organizational relationship, namely by gender. The research was conducted in nine Portuguese companies with a sample of 1.244 subjects in order to study the context of the relationship and validate the identified models. The results show the gender stereotypes in the relationship in these companies and that the organizational relationship has an impact on organizational commitment with a consistent model that highlights the impact of Public Relations on a company's productivity. |
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Public relations, satisfaction and commitmentPublic relationsRelationshipsInternal communicationOrganizational commitmentJob satisfactionThe importance of the organizational relationship (senior managers) with an internal public (employees) is the main focus of this research, aiming to understand how this relationship differs between the different publics. Nowadays, the relevance attributed by Public Relations to this relationship is crucial. The main purpose is to identify two consistent models to measure the impact of an organizational relationship on the internal public. The second purpose is to identify how the internal public react to this organizational relationship, namely by gender. The research was conducted in nine Portuguese companies with a sample of 1.244 subjects in order to study the context of the relationship and validate the identified models. The results show the gender stereotypes in the relationship in these companies and that the organizational relationship has an impact on organizational commitment with a consistent model that highlights the impact of Public Relations on a company's productivity.Edições Universitárias LusófonasRCIPLCenteno, Maria JoãoPereira, Francisco José CostaNobre, Paula Cristina do Nascimento2014-12-04T11:45:19Z20132013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.21/4004engCENTENO, Maria João; PEREIRA, Francisco Costa; NOBRE, Paula - Public relations, satisfaction and commitment. “Caleidoscópio: revista de comunicação e cultura (a emergência de novos públicos na comunicação organizacional)”. Lisboa: Edições Universitárias Lusófonas. ISSN 1645-2585. 13 (1º sem 2013) 312-3171645-2585metadata only accessinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-08-03T09:45:25Zoai:repositorio.ipl.pt:10400.21/4004Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:13:31.088952Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Public relations, satisfaction and commitment |
title |
Public relations, satisfaction and commitment |
spellingShingle |
Public relations, satisfaction and commitment Centeno, Maria João Public relations Relationships Internal communication Organizational commitment Job satisfaction |
title_short |
Public relations, satisfaction and commitment |
title_full |
Public relations, satisfaction and commitment |
title_fullStr |
Public relations, satisfaction and commitment |
title_full_unstemmed |
Public relations, satisfaction and commitment |
title_sort |
Public relations, satisfaction and commitment |
author |
Centeno, Maria João |
author_facet |
Centeno, Maria João Pereira, Francisco José Costa Nobre, Paula Cristina do Nascimento |
author_role |
author |
author2 |
Pereira, Francisco José Costa Nobre, Paula Cristina do Nascimento |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
RCIPL |
dc.contributor.author.fl_str_mv |
Centeno, Maria João Pereira, Francisco José Costa Nobre, Paula Cristina do Nascimento |
dc.subject.por.fl_str_mv |
Public relations Relationships Internal communication Organizational commitment Job satisfaction |
topic |
Public relations Relationships Internal communication Organizational commitment Job satisfaction |
description |
The importance of the organizational relationship (senior managers) with an internal public (employees) is the main focus of this research, aiming to understand how this relationship differs between the different publics. Nowadays, the relevance attributed by Public Relations to this relationship is crucial. The main purpose is to identify two consistent models to measure the impact of an organizational relationship on the internal public. The second purpose is to identify how the internal public react to this organizational relationship, namely by gender. The research was conducted in nine Portuguese companies with a sample of 1.244 subjects in order to study the context of the relationship and validate the identified models. The results show the gender stereotypes in the relationship in these companies and that the organizational relationship has an impact on organizational commitment with a consistent model that highlights the impact of Public Relations on a company's productivity. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013 2013-01-01T00:00:00Z 2014-12-04T11:45:19Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.21/4004 |
url |
http://hdl.handle.net/10400.21/4004 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
CENTENO, Maria João; PEREIRA, Francisco Costa; NOBRE, Paula - Public relations, satisfaction and commitment. “Caleidoscópio: revista de comunicação e cultura (a emergência de novos públicos na comunicação organizacional)”. Lisboa: Edições Universitárias Lusófonas. ISSN 1645-2585. 13 (1º sem 2013) 312-317 1645-2585 |
dc.rights.driver.fl_str_mv |
metadata only access info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
metadata only access |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Edições Universitárias Lusófonas |
publisher.none.fl_str_mv |
Edições Universitárias Lusófonas |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799133391990292480 |