How can Impresa increase the traffic of expresso website?
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/15539 |
Resumo: | This report aims at describing the project developed in the Customer Relationship Management Field Lab, under a partnership established between Nova SBE and the group IMPRESA. The major goal was to elaborate on possible initiatives to increase the traffic on the website of Expresso, which were supported by evidences found through structured interviews and the company’s internal data. As the main findings are the increasing role of mobile devices and social media on the news’ consumption habits. These encourage an integrated improvement of the overall digital offer of Expresso, in a perspective of brand and audience development that should be a goal for the whole company. |
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How can Impresa increase the traffic of expresso website?ExpressoWebsite trafficCustomer relationship managementBrand growthDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis report aims at describing the project developed in the Customer Relationship Management Field Lab, under a partnership established between Nova SBE and the group IMPRESA. The major goal was to elaborate on possible initiatives to increase the traffic on the website of Expresso, which were supported by evidences found through structured interviews and the company’s internal data. As the main findings are the increasing role of mobile devices and social media on the news’ consumption habits. These encourage an integrated improvement of the overall digital offer of Expresso, in a perspective of brand and audience development that should be a goal for the whole company.Cardoso, ElizabeteRUNCatela, Joana Simão Pereira2018-01-30T01:30:16Z2015-012015-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/15539TID:201525437enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:51:43Zoai:run.unl.pt:10362/15539Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:22:36.352122Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
How can Impresa increase the traffic of expresso website? |
title |
How can Impresa increase the traffic of expresso website? |
spellingShingle |
How can Impresa increase the traffic of expresso website? Catela, Joana Simão Pereira Expresso Website traffic Customer relationship management Brand growth Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
How can Impresa increase the traffic of expresso website? |
title_full |
How can Impresa increase the traffic of expresso website? |
title_fullStr |
How can Impresa increase the traffic of expresso website? |
title_full_unstemmed |
How can Impresa increase the traffic of expresso website? |
title_sort |
How can Impresa increase the traffic of expresso website? |
author |
Catela, Joana Simão Pereira |
author_facet |
Catela, Joana Simão Pereira |
author_role |
author |
dc.contributor.none.fl_str_mv |
Cardoso, Elizabete RUN |
dc.contributor.author.fl_str_mv |
Catela, Joana Simão Pereira |
dc.subject.por.fl_str_mv |
Expresso Website traffic Customer relationship management Brand growth Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Expresso Website traffic Customer relationship management Brand growth Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This report aims at describing the project developed in the Customer Relationship Management Field Lab, under a partnership established between Nova SBE and the group IMPRESA. The major goal was to elaborate on possible initiatives to increase the traffic on the website of Expresso, which were supported by evidences found through structured interviews and the company’s internal data. As the main findings are the increasing role of mobile devices and social media on the news’ consumption habits. These encourage an integrated improvement of the overall digital offer of Expresso, in a perspective of brand and audience development that should be a goal for the whole company. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-01 2015-01-01T00:00:00Z 2018-01-30T01:30:16Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/15539 TID:201525437 |
url |
http://hdl.handle.net/10362/15539 |
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TID:201525437 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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embargoedAccess |
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application/pdf application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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