Online payments strategy: how third-party internet seals of approval and payment provider reputation influence the millennial consumers’ online transactions
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/22989 |
Resumo: | With the recent increase in online purchases, organizations have been able to improve their capacity to collect, store and profit from personal and financial data gathering. Online purchases occur in an environment characterized by higher risk levels surrounding the transaction. Several payment strategies can be applied in order to mitigate the consumers’ perceived risk and increase trust levels. The present study intends to understand how the presence of internet seals of approval, and the reputation of the payment provider impacts consumer trust and online payment perceived risk. The study uses four randomized experimental setups to manipulate the independent variables, on a sample size of 324 valid responses, the majority of responses are from people between the ages of 18 and 25 years old. The study results demonstrate that new online vendors can mitigate these variables by investing in a payment strategy that combines the presence of internet seals of approval logos together with the presence of payment providers with low reputation. |
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Online payments strategy: how third-party internet seals of approval and payment provider reputation influence the millennial consumers’ online transactionsConsumer behaviorOnline transactionsPayments strategyReputationDigital marketingMillennial consumerDomínio/Área Científica::Ciências Sociais::Economia e GestãoWith the recent increase in online purchases, organizations have been able to improve their capacity to collect, store and profit from personal and financial data gathering. Online purchases occur in an environment characterized by higher risk levels surrounding the transaction. Several payment strategies can be applied in order to mitigate the consumers’ perceived risk and increase trust levels. The present study intends to understand how the presence of internet seals of approval, and the reputation of the payment provider impacts consumer trust and online payment perceived risk. The study uses four randomized experimental setups to manipulate the independent variables, on a sample size of 324 valid responses, the majority of responses are from people between the ages of 18 and 25 years old. The study results demonstrate that new online vendors can mitigate these variables by investing in a payment strategy that combines the presence of internet seals of approval logos together with the presence of payment providers with low reputation.Martinez, Luís FructuosoRUNCardoso, Sofia Anastácio2017-08-31T10:18:03Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/22989TID:201716410enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:10:58Zoai:run.unl.pt:10362/22989Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:35.577111Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Online payments strategy: how third-party internet seals of approval and payment provider reputation influence the millennial consumers’ online transactions |
title |
Online payments strategy: how third-party internet seals of approval and payment provider reputation influence the millennial consumers’ online transactions |
spellingShingle |
Online payments strategy: how third-party internet seals of approval and payment provider reputation influence the millennial consumers’ online transactions Cardoso, Sofia Anastácio Consumer behavior Online transactions Payments strategy Reputation Digital marketing Millennial consumer Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Online payments strategy: how third-party internet seals of approval and payment provider reputation influence the millennial consumers’ online transactions |
title_full |
Online payments strategy: how third-party internet seals of approval and payment provider reputation influence the millennial consumers’ online transactions |
title_fullStr |
Online payments strategy: how third-party internet seals of approval and payment provider reputation influence the millennial consumers’ online transactions |
title_full_unstemmed |
Online payments strategy: how third-party internet seals of approval and payment provider reputation influence the millennial consumers’ online transactions |
title_sort |
Online payments strategy: how third-party internet seals of approval and payment provider reputation influence the millennial consumers’ online transactions |
author |
Cardoso, Sofia Anastácio |
author_facet |
Cardoso, Sofia Anastácio |
author_role |
author |
dc.contributor.none.fl_str_mv |
Martinez, Luís Fructuoso RUN |
dc.contributor.author.fl_str_mv |
Cardoso, Sofia Anastácio |
dc.subject.por.fl_str_mv |
Consumer behavior Online transactions Payments strategy Reputation Digital marketing Millennial consumer Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Consumer behavior Online transactions Payments strategy Reputation Digital marketing Millennial consumer Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
With the recent increase in online purchases, organizations have been able to improve their capacity to collect, store and profit from personal and financial data gathering. Online purchases occur in an environment characterized by higher risk levels surrounding the transaction. Several payment strategies can be applied in order to mitigate the consumers’ perceived risk and increase trust levels. The present study intends to understand how the presence of internet seals of approval, and the reputation of the payment provider impacts consumer trust and online payment perceived risk. The study uses four randomized experimental setups to manipulate the independent variables, on a sample size of 324 valid responses, the majority of responses are from people between the ages of 18 and 25 years old. The study results demonstrate that new online vendors can mitigate these variables by investing in a payment strategy that combines the presence of internet seals of approval logos together with the presence of payment providers with low reputation. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-08-31T10:18:03Z 2017-01-20 2017-01-20T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/22989 TID:201716410 |
url |
http://hdl.handle.net/10362/22989 |
identifier_str_mv |
TID:201716410 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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