Are social media and mobile applications threatening retail websites?

Detalhes bibliográficos
Autor(a) principal: Ramos, R.
Data de Publicação: 2023
Outros Autores: Rita, P., Moro, S.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/28089
Resumo: The use of mobile applications (MA) and social media (SM) platforms is reshaping the access to the internet. This study aims to analyse if consumers prefer to use a MA/SM platform or a retail website to search for a product or service and what are the reasons supporting their choice. Data was collected through unstructured interviews applied to internet consumers. A total of 770 replies were returned with their perspective analysed through text mining to uncover hidden patterns of knowledge. The outcome revealed that the vital aspect that makes consumers prefer a retail website is due to service quality. The choice for MA/SM platforms is its system quality in the act of searching for a product or service online. The demographic analysis exposed that younger generations prefer MA/SM, suggesting a different future for retail websites.
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spelling Are social media and mobile applications threatening retail websites?Retail websiteSocial mediaMobile applicationConsumer behaviourText miningThe use of mobile applications (MA) and social media (SM) platforms is reshaping the access to the internet. This study aims to analyse if consumers prefer to use a MA/SM platform or a retail website to search for a product or service and what are the reasons supporting their choice. Data was collected through unstructured interviews applied to internet consumers. A total of 770 replies were returned with their perspective analysed through text mining to uncover hidden patterns of knowledge. The outcome revealed that the vital aspect that makes consumers prefer a retail website is due to service quality. The choice for MA/SM platforms is its system quality in the act of searching for a product or service online. The demographic analysis exposed that younger generations prefer MA/SM, suggesting a different future for retail websites.Inderscience2023-12-27T00:00:00Z2023-01-01T00:00:00Z20232023-03-01T09:31:44Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/28089eng1477-521210.1504/IJIMA.2023.128150Ramos, R.Rita, P.Moro, S.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-31T01:17:36Zoai:repositorio.iscte-iul.pt:10071/28089Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:21:47.258285Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Are social media and mobile applications threatening retail websites?
title Are social media and mobile applications threatening retail websites?
spellingShingle Are social media and mobile applications threatening retail websites?
Ramos, R.
Retail website
Social media
Mobile application
Consumer behaviour
Text mining
title_short Are social media and mobile applications threatening retail websites?
title_full Are social media and mobile applications threatening retail websites?
title_fullStr Are social media and mobile applications threatening retail websites?
title_full_unstemmed Are social media and mobile applications threatening retail websites?
title_sort Are social media and mobile applications threatening retail websites?
author Ramos, R.
author_facet Ramos, R.
Rita, P.
Moro, S.
author_role author
author2 Rita, P.
Moro, S.
author2_role author
author
dc.contributor.author.fl_str_mv Ramos, R.
Rita, P.
Moro, S.
dc.subject.por.fl_str_mv Retail website
Social media
Mobile application
Consumer behaviour
Text mining
topic Retail website
Social media
Mobile application
Consumer behaviour
Text mining
description The use of mobile applications (MA) and social media (SM) platforms is reshaping the access to the internet. This study aims to analyse if consumers prefer to use a MA/SM platform or a retail website to search for a product or service and what are the reasons supporting their choice. Data was collected through unstructured interviews applied to internet consumers. A total of 770 replies were returned with their perspective analysed through text mining to uncover hidden patterns of knowledge. The outcome revealed that the vital aspect that makes consumers prefer a retail website is due to service quality. The choice for MA/SM platforms is its system quality in the act of searching for a product or service online. The demographic analysis exposed that younger generations prefer MA/SM, suggesting a different future for retail websites.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-27T00:00:00Z
2023-01-01T00:00:00Z
2023
2023-03-01T09:31:44Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/28089
url http://hdl.handle.net/10071/28089
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1477-5212
10.1504/IJIMA.2023.128150
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Inderscience
publisher.none.fl_str_mv Inderscience
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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