Is this the beginning of the end for retail websites? A professional perspective

Detalhes bibliográficos
Autor(a) principal: Ramos, R.
Data de Publicação: 2021
Outros Autores: Rita, P., Moro, S.
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/22786
Resumo: This paper expects to understand professionals opinion concerning the impact of the increasing use of Social Media (SM) and commercial Mobile Applications (MA) instead of retail websites in their online strategy. Unstructured interviews with Internet professionals were applied on the LinkedIn professional SM platform, and one hundred and twenty-seven professionals provided their perspective. Data were analyzed using a Text Mining approach, and the outcome revealed professionals resistance to set SM in the center of the online strategy and highlighted the preference of users to use search engines that, in turn, will lead them to a retail website.
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spelling Is this the beginning of the end for retail websites? A professional perspectiveRetail websiteSocial mediaCommercial mobile applicationConsumer behaviorText miningThis paper expects to understand professionals opinion concerning the impact of the increasing use of Social Media (SM) and commercial Mobile Applications (MA) instead of retail websites in their online strategy. Unstructured interviews with Internet professionals were applied on the LinkedIn professional SM platform, and one hundred and twenty-seven professionals provided their perspective. Data were analyzed using a Text Mining approach, and the outcome revealed professionals resistance to set SM in the center of the online strategy and highlighted the preference of users to use search engines that, in turn, will lead them to a retail website.Inderscience2022-05-25T00:00:00Z2021-01-01T00:00:00Z20212021-06-21T14:48:48Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/22786eng1477-521210.1504/IJIMA.2021.115422Ramos, R.Rita, P.Moro, S.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:51:09Zoai:repositorio.iscte-iul.pt:10071/22786Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:25:19.533947Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Is this the beginning of the end for retail websites? A professional perspective
title Is this the beginning of the end for retail websites? A professional perspective
spellingShingle Is this the beginning of the end for retail websites? A professional perspective
Ramos, R.
Retail website
Social media
Commercial mobile application
Consumer behavior
Text mining
title_short Is this the beginning of the end for retail websites? A professional perspective
title_full Is this the beginning of the end for retail websites? A professional perspective
title_fullStr Is this the beginning of the end for retail websites? A professional perspective
title_full_unstemmed Is this the beginning of the end for retail websites? A professional perspective
title_sort Is this the beginning of the end for retail websites? A professional perspective
author Ramos, R.
author_facet Ramos, R.
Rita, P.
Moro, S.
author_role author
author2 Rita, P.
Moro, S.
author2_role author
author
dc.contributor.author.fl_str_mv Ramos, R.
Rita, P.
Moro, S.
dc.subject.por.fl_str_mv Retail website
Social media
Commercial mobile application
Consumer behavior
Text mining
topic Retail website
Social media
Commercial mobile application
Consumer behavior
Text mining
description This paper expects to understand professionals opinion concerning the impact of the increasing use of Social Media (SM) and commercial Mobile Applications (MA) instead of retail websites in their online strategy. Unstructured interviews with Internet professionals were applied on the LinkedIn professional SM platform, and one hundred and twenty-seven professionals provided their perspective. Data were analyzed using a Text Mining approach, and the outcome revealed professionals resistance to set SM in the center of the online strategy and highlighted the preference of users to use search engines that, in turn, will lead them to a retail website.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-01T00:00:00Z
2021
2021-06-21T14:48:48Z
2022-05-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/22786
url http://hdl.handle.net/10071/22786
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 1477-5212
10.1504/IJIMA.2021.115422
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Inderscience
publisher.none.fl_str_mv Inderscience
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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