Analyzing the professional gaming industry in the United States of America: a pedagogical case study

• Autor(a) principal: Carmo, Denis Válter Abreu
• Data de Publicação: 2014
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/9080
• topic: Professional gaming; Video games; Strategy; Análise estratégica -- Strategic analysis; Videojogos; Estratégias; Análise estratégica

The unquestionable popularity of video games has propelled the evolution of professional gaming to become an important part of today’s youth culture. More than simply playing video games, millions watch carefully as professional gamers showcase their abilities against one another. Despite facing strong social barriers, in recent years, professional gaming has experienced an exponential growth and video game companies can no longer ignore its importance for their own future. In the western world, the US currently has the strongest professional gaming industry and sets an example for the structure that this relatively new business should take in order to be successful. Nevertheless, the professional gaming industry and the potential that this new trend has to generate a worldwide business has not been the subject of many managerial studies and our understanding of the variables within the industry and surrounding it is lackluster. The increasing number of professional gaming viewers and enthusiasts justifies the necessity and pertinence of such studies. The purpose of this thesis is to provide a basis for the study of the professional gaming industry in the US by developing a pedagogical case study. The requested application of some of the most crucial analytical frameworks in Management promotes a necessary study of the industry as well as expands the knowledge about professional gaming for anyone involved in its resolution.