Sweetening abroad: internationalization strategy of a tarte

Detalhes bibliográficos
Autor(a) principal: Taborda, Rita Santos Guerra
Data de Publicação: 2015
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/15766
Resumo: This project aims to plan the internationalization strategy of the Portuguese small firm A Tarte, producer of a gourmet pie, to a European country in order to enlarge its sales. Therefore, a thorough analysis of the company and of the bakery market is performed to understand the complete environment. It is followed by a quantitative analysis of fourteen countries to select the most attractive market, whose results indicated United Kingdom as the best option. After, the direct exporting entry mode was analysed and costs estimated. Lastly, the expansion to London is recommended to be pursued with a UK local agent/distributor support
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spelling Sweetening abroad: internationalization strategy of a tarteInternational businessBakery industryUKDirect exportingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis project aims to plan the internationalization strategy of the Portuguese small firm A Tarte, producer of a gourmet pie, to a European country in order to enlarge its sales. Therefore, a thorough analysis of the company and of the bakery market is performed to understand the complete environment. It is followed by a quantitative analysis of fourteen countries to select the most attractive market, whose results indicated United Kingdom as the best option. After, the direct exporting entry mode was analysed and costs estimated. Lastly, the expansion to London is recommended to be pursued with a UK local agent/distributor supportAlves, SaraRUNTaborda, Rita Santos Guerra2018-06-30T00:30:18Z2015-062015-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/15766TID:201474093enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:52:07Zoai:run.unl.pt:10362/15766Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:22:47.525846Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Sweetening abroad: internationalization strategy of a tarte
title Sweetening abroad: internationalization strategy of a tarte
spellingShingle Sweetening abroad: internationalization strategy of a tarte
Taborda, Rita Santos Guerra
International business
Bakery industry
UK
Direct exporting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Sweetening abroad: internationalization strategy of a tarte
title_full Sweetening abroad: internationalization strategy of a tarte
title_fullStr Sweetening abroad: internationalization strategy of a tarte
title_full_unstemmed Sweetening abroad: internationalization strategy of a tarte
title_sort Sweetening abroad: internationalization strategy of a tarte
author Taborda, Rita Santos Guerra
author_facet Taborda, Rita Santos Guerra
author_role author
dc.contributor.none.fl_str_mv Alves, Sara
RUN
dc.contributor.author.fl_str_mv Taborda, Rita Santos Guerra
dc.subject.por.fl_str_mv International business
Bakery industry
UK
Direct exporting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic International business
Bakery industry
UK
Direct exporting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This project aims to plan the internationalization strategy of the Portuguese small firm A Tarte, producer of a gourmet pie, to a European country in order to enlarge its sales. Therefore, a thorough analysis of the company and of the bakery market is performed to understand the complete environment. It is followed by a quantitative analysis of fourteen countries to select the most attractive market, whose results indicated United Kingdom as the best option. After, the direct exporting entry mode was analysed and costs estimated. Lastly, the expansion to London is recommended to be pursued with a UK local agent/distributor support
publishDate 2015
dc.date.none.fl_str_mv 2015-06
2015-06-01T00:00:00Z
2018-06-30T00:30:18Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/15766
TID:201474093
url http://hdl.handle.net/10362/15766
identifier_str_mv TID:201474093
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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