Internationalization field lab: pontual software solutions

Detalhes bibliográficos
Autor(a) principal: Almeida, Beatriz Marques Miguel Garcia
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/140021
Resumo: This thesis aims to develop an internationalization plan (which includes a strategic analysis, international market and entry strategy, marketing plan and financial forecasts) for Pontual Software Solutions, a medium-sized Portuguese enterprise operating in the software industry. The relevance of the international market selection activity for small and medium firms is examined in this literature review. Furthermore, this paper includes an analysis of Switzerland as a prospective market for Pontual to establish itself, which examines four areas in depth: contacts, competition, sales potential, and market entry conditions. This study tries to assess whether Switzerland is a viable market for internationalization.
id RCAP_7831b550c6404deadda3521eb460e180
oai_identifier_str oai:run.unl.pt:10362/140021
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Internationalization field lab: pontual software solutionsInternational businessStrategyMarket selectionSmesSwitzerlandSoftware industryDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis aims to develop an internationalization plan (which includes a strategic analysis, international market and entry strategy, marketing plan and financial forecasts) for Pontual Software Solutions, a medium-sized Portuguese enterprise operating in the software industry. The relevance of the international market selection activity for small and medium firms is examined in this literature review. Furthermore, this paper includes an analysis of Switzerland as a prospective market for Pontual to establish itself, which examines four areas in depth: contacts, competition, sales potential, and market entry conditions. This study tries to assess whether Switzerland is a viable market for internationalization.Gomes, EmanuelSousa, Gonçalo Cordeiro deRUNAlmeida, Beatriz Marques Miguel Garcia2022-01-192021-12-172025-12-17T00:00:00Z2022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/140021TID:202972313enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-05-22T18:02:28Zoai:run.unl.pt:10362/140021Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-05-22T18:02:28Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization field lab: pontual software solutions
title Internationalization field lab: pontual software solutions
spellingShingle Internationalization field lab: pontual software solutions
Almeida, Beatriz Marques Miguel Garcia
International business
Strategy
Market selection
Smes
Switzerland
Software industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization field lab: pontual software solutions
title_full Internationalization field lab: pontual software solutions
title_fullStr Internationalization field lab: pontual software solutions
title_full_unstemmed Internationalization field lab: pontual software solutions
title_sort Internationalization field lab: pontual software solutions
author Almeida, Beatriz Marques Miguel Garcia
author_facet Almeida, Beatriz Marques Miguel Garcia
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Sousa, Gonçalo Cordeiro de
RUN
dc.contributor.author.fl_str_mv Almeida, Beatriz Marques Miguel Garcia
dc.subject.por.fl_str_mv International business
Strategy
Market selection
Smes
Switzerland
Software industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic International business
Strategy
Market selection
Smes
Switzerland
Software industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This thesis aims to develop an internationalization plan (which includes a strategic analysis, international market and entry strategy, marketing plan and financial forecasts) for Pontual Software Solutions, a medium-sized Portuguese enterprise operating in the software industry. The relevance of the international market selection activity for small and medium firms is examined in this literature review. Furthermore, this paper includes an analysis of Switzerland as a prospective market for Pontual to establish itself, which examines four areas in depth: contacts, competition, sales potential, and market entry conditions. This study tries to assess whether Switzerland is a viable market for internationalization.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-19
2022-01-19T00:00:00Z
2025-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/140021
TID:202972313
url http://hdl.handle.net/10362/140021
identifier_str_mv TID:202972313
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
_version_ 1817545868484542464

Registros relacionados