Internationalization field lab: pontual software solutions - in-depth analysis of Germany

Detalhes bibliográficos
Autor(a) principal: Cardoso, Sandra Rafaela Lopes
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/139347
Resumo: This thesis consists of the development of an internationalization plan for Pontual Software Solutions, a medium-sized Portuguese company. This paper explores the International Market Selection process for the software industry, investigating the main differences from other industries. Moreover, it provides an in-depth analysis of Germany, one of the potential markets obtained from the country clustering and ranking, detailing its characteristics on four dimensions: contacts, competition, overall sales potential and market entry conditions. This analysis aims at evaluating the most promising market so that an international entry strategy, marketing plan and financial forecast can be developed.
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spelling Internationalization field lab: pontual software solutions - in-depth analysis of GermanyInternational businessStrategyMarket selectionSmesGermanySoftware industryDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis consists of the development of an internationalization plan for Pontual Software Solutions, a medium-sized Portuguese company. This paper explores the International Market Selection process for the software industry, investigating the main differences from other industries. Moreover, it provides an in-depth analysis of Germany, one of the potential markets obtained from the country clustering and ranking, detailing its characteristics on four dimensions: contacts, competition, overall sales potential and market entry conditions. This analysis aims at evaluating the most promising market so that an international entry strategy, marketing plan and financial forecast can be developed.Gomes, EmanuelSousa, Gonçalo Cordeiro deRUNCardoso, Sandra Rafaela Lopes2022-01-192021-12-172024-12-17T00:00:00Z2022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139347TID:202998924enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:43Zoai:run.unl.pt:10362/139347Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:25.495220Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization field lab: pontual software solutions - in-depth analysis of Germany
title Internationalization field lab: pontual software solutions - in-depth analysis of Germany
spellingShingle Internationalization field lab: pontual software solutions - in-depth analysis of Germany
Cardoso, Sandra Rafaela Lopes
International business
Strategy
Market selection
Smes
Germany
Software industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization field lab: pontual software solutions - in-depth analysis of Germany
title_full Internationalization field lab: pontual software solutions - in-depth analysis of Germany
title_fullStr Internationalization field lab: pontual software solutions - in-depth analysis of Germany
title_full_unstemmed Internationalization field lab: pontual software solutions - in-depth analysis of Germany
title_sort Internationalization field lab: pontual software solutions - in-depth analysis of Germany
author Cardoso, Sandra Rafaela Lopes
author_facet Cardoso, Sandra Rafaela Lopes
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Sousa, Gonçalo Cordeiro de
RUN
dc.contributor.author.fl_str_mv Cardoso, Sandra Rafaela Lopes
dc.subject.por.fl_str_mv International business
Strategy
Market selection
Smes
Germany
Software industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic International business
Strategy
Market selection
Smes
Germany
Software industry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This thesis consists of the development of an internationalization plan for Pontual Software Solutions, a medium-sized Portuguese company. This paper explores the International Market Selection process for the software industry, investigating the main differences from other industries. Moreover, it provides an in-depth analysis of Germany, one of the potential markets obtained from the country clustering and ranking, detailing its characteristics on four dimensions: contacts, competition, overall sales potential and market entry conditions. This analysis aims at evaluating the most promising market so that an international entry strategy, marketing plan and financial forecast can be developed.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-19
2022-01-19T00:00:00Z
2024-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139347
TID:202998924
url http://hdl.handle.net/10362/139347
identifier_str_mv TID:202998924
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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